Domestic Clothing Brands Come Out Of The Sea: Semir, Mjstyle, Home Of Hai Lan, And What Is The "First Shop" Of Boston

This year, a number of domestic clothing brands "open to sea" shop, Semir opened the first overseas store, MJstyle first entered Japan.

Hai Lan's home for the first time in Singapore to promote overseas layout, Bosteng will restart the flagship store in London... Behind this, hidden the international ambitions of clothing brands.

Semir's first overseas store

Location: Riyadh Park Shopping Center, Saudi Arabia

Opening hours: August 9th

Early this year,

The overseas business project group was set up and the Saudi Arabian market was successfully expanded in August.

In August 9th, Semir's first overseas store officially opened in the Saudi Arabian capital Riyadh Park Shopping Center and officially entered the overseas market.

Image source: Semir

The store LOGO has continued the simple and fashionable design of Semir in China. Its products are displayed in style.

At present, Semir brand and M. A. Alabdulkarim& Co. Ltd. have reached a consensus on strategic development. They plan to open two stores in 2018, and the two sides have also set up shop targets and procurement plans for the next five years.

AbudulKarim is a diversified trading group integrating retail, brand agency and professional operation. Its business covers clothing, real estate and equity investment. Its retail performance in Riyadh park is ideal. It will lay a solid foundation for Semir's development in Saudi Arabia.

In the future, Semir will continue to expand some countries in the Middle East, Central Asia and Southeast Asia, and seek to establish cooperative relations with local high quality retailers and wholesalers, and gradually enhance the international influence of the brand.

MJstyle first store in Japan

Location: Chiba, Japan

Opening hours: June 28th

Photo source: MJstyle

In June 28th, the Chinese mainland was fast.

Brand MJstyle, Japan's first store, is located in the new wing of Chiba, which is one of the most important national gates in Japan.

It is reported that MJstyle has established a long-term friendly cooperative relationship with Japan's large multinational retail group Yong Wang Corporation. In the future, it will be the core of the new business of Yong Wang and Xin Du, and will be radiated to all parts of Japan.

As a pioneer of fast fashion brands in China, MJstyle, founded in 2012, has opened more than 500 stores in Shanghai, Beijing, Guangzhou, Hongkong and other cities, with more than 3000 new products on sale each quarter.

According to MJstyle, Japan's first store is a very important step in its global business empire.

In the next few years, MJstyle plans to open stores in Philippines, Japan, Malaysia and Singapore.

Hai Lan's home, Singapore's first store

Location: Suntec City Mall, a shopping mall in Singapore.

Opening hours: May 18th

In May 18th, the first opening of HLA's first store in Hai Lan House marked the acceleration of overseas expansion of Hai Lan's home.

Source: Hai Lan's home

The store is located in Suntec City Mall, a major shopping mall in Singapore, with a business area of nearly 350.

The overall design of the store adopts the "simple" style after the image upgrade, and selects white as the main tonal, supplemented by black and gray, and the space is simplified, which is more international and texture.

In addition, the store LOGO also adopted the word "white HLA".

Hai Lan's home said that the expansion of southeastern market in Singapore is one of the important campaigns of Hai Lan's "overseas development plan based on Southeast Asia, radiation Asia Pacific and global perspective".

As the first men's clothing brand to go abroad, Hai Lan's home was settled in Kuala Lumpur, Malaysia in July last year. In less than a year, 9 stores have opened in Malaysia.

In the future, Hai Lan's home will continue to expand its international market. It will enter the Thailand market in the second half of this year, and will continue to expand in Singapore, Malaysia and Thailand in the next 3 years.

Boston London flagship store

Location: 18 Morton street, South London, UK.

Opening hours: September

In 2012, Bosideng spent 35 million pounds on the first overseas flagship store in the prosperous business district of London. It was regarded as a symbol of entering the overseas market, and also made Bosideng the first batch of domestic clothing brands to fight for the international market.

However, the store was closed in February 2017.

New brand logo and store image released by Boston on July

Today, Bosideng will restart the store. On the one hand, the increase in London's land price has provided confidence for Bosideng. On the other hand, Bosideng's pformation strategy has worked, and its performance has begun to regain its growth momentum.

The London flagship store, which is about to restart, is rebuilt on the storefront, but it will be very different in terms of specific operations.

Previously, London stores were completely independent departments and organizations, from designer to operation to sales, the cost was too high.

It's hard to support a whole team by a store.

From the initial location, decoration, products and later promotion, the new store has been interacting with domestic resources to form an integration.

In July 18th, in Bosideng "

"The only national brand planning conference," Bosideng unveiled a brand new logo and store image.

Jinsong's executive director and senior vice president, Rui Jinsong, said that in addition to restarting the flagship store in London, Bosideng will launch a strategic store -- "advertising shop". In three years, Bosideng's shops will be concentrated in shopping centers, fashion stores and core business circles.

Bosideng executive director and CEO Mei Dong said that Bosideng will strengthen the Chinese market in 1-3 years. In 4-6 years, Bosideng will be in the global market. In the next 7-10 years, Bosideng will lead the market.

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