Puma Wants To Prove That It Has Achieved Double-Digit Growth In Revenue Through The World Cup.

Puma's current focus is on business growth and third of the world's sports brands.

The German sports brand Puma (Puma) hopes to use this year's world cup to stimulate its soccer business to achieve double-digit annual growth.

Although they signed the biggest card national team, Italy was outside the World Cup finals.

"Our focus is on business growth and the third place in the world," according to Bloomberg. Puma sports marketing director Johan Adamsson has high expectations for this year's World Cup. "Our goal is to continue to achieve double-digit growth this year and in the next two or three years."

The world cup has always been the period of big sales of football equipment.

Earlier, Adidas predicted the world cup this year.

Sales will exceed the record of 8 million jerseys sold in the 2014 World Cup in Brazil.

Adidas and Nike have always been the strongest brands in the field of soccer equipment.

Under them, there are constantly second echelon sports brands that also want to divide a piece of cake from the huge football market.

Under Armour and New Balance have increased their investment in football field in recent years, especially in 2015 when they entered the football field New Balance. As Liverpool reached the Champions League finals, they signed the new star ma. In this year's World Cup top 32, they sponsored two teams in Costa Rica and Panama.

These brands are the competitors that Puma really needs to pay attention to.

Johan Adamsson, director of sports marketing activities at Puma, said: "football is the world's first sport. The influence and attraction of this sport are endless throughout the year. Music, games and culture are constantly interacting with football.

From this point of view, from the perspective of consumers, football is everywhere. "

Sports brand's enthusiasm for football has also pushed up the signing fees of various national football teams and clubs.

The Premiership club, Manchester United, pferred from Nike to Adidas in 2014, and the German brand paid 10 years' sponsorship fee of 750 million.

In order to ensure its competitiveness, Puma has frequent new products on soccer shoes.

Johan Adamsson revealed that Puma has launched a new colouring boots every eight weeks.

In terms of sponsoring targets, Puma is also trying to find some "remains" in the battle of giants.

For example, the French Marseilles and Milan AC of the Serie A have just been released from Adidas.

Puma is also a sponsor of five major league clubs, including Arsenal, Dortmund and Leicester.

In fact, Puma could have gained a more prominent position in this year's World Cup.

However, Italy's four absence from the World Cup ended in the absence of Puma, which has lost most of its exposure in its sponsorship system.

In addition, Puma supported Czech and the African Legion also crashed into the preliminaries and Puma's exposure.

Finally, in the Russian World Cup in 2018, only Uruguay, Switzerland, Senegal and Serbia played in Puma.

Although Puma recently wants to restart the basketball game by signing new star Teri Yang, the brand is also in the past few years.

Single products, celebrities and joint names play a great role.

But Puma has always had a heart to prove in football.