Chinese Fashion Originator Brand Brand Of Chinese Fir Is Coming To Hongkong At The End Of The Month.

Remember that menswear brand fir? It's on sale.

On Wednesday, market sources said that the Ningbo company, a high-end men's clothing company, had split the shares of Shanshan.

The business will be listed at the end of the month in Hongkong. The company has passed the hearing of the HKEx listing, raising a maximum of 164 million yuan.

According to the news, Shanshan Brand Management Co., Ltd. Shanshan brand management and operation Limited by Share Ltd (hereinafter referred to as "Shanshan brand") will be listed on next Monday's roadshow and Tuesday's prospectus, and will finally be listed on the Hongkong stock exchange at the end of this month.

At present, the main business of Shanshan stock has been pformed into new energy.

FIRS Shan Shan Men's clothing was founded in 1989 by Zheng Yonggang. Like Youngor YOUNGOR, it was the first local brand in China to concentrate on high-end men's wear. The FIRS FIRS brand was calculated as the top fifth business men's clothing brand in China in 2017.

On the way to development, the Ningbo company eventually pformed new energy into the main business, while YOUNGOR focused on real estate and investment business. Another Peacebird, Taiping bird specializing in men's shirts and shirts was also in pition in recent years, and landed at the Shanghai Stock Exchange at the beginning of the year.

"As early as 1997, when China's clothing industry was the hottest, I had a hunch that the business was dying. I would like to find the next industry with explosive growth. I entered the lithium battery.

11 out of 10 people said I was crazy, but entrepreneurs were not ordinary people. Entrepreneurs look at the future.

Zheng Yonggang said in an interview with the media.

Now the production base of Shanshan stock company in Ningbo has changed its face. The original clothing production workshop has been gradually pformed into lithium battery material, new energy vehicle battery, powertrain and vehicle production line.

Shan Shan has changed from a garment manufacturer to the world's largest producer of lithium ion materials. Now it is expanding into the new energy vehicle industry.

Of course, the clothing business is still moving to other places, and it has been split out of the A share listed companies and listed separately.

Its clothing business was down five years ago.

In 2013, the company

Business fell 4.25% year-on-year.

After 2 years of adjustment, including the sale of knitting business which has been losing many years in the second half of 2014, the performance decline has slowed down in the first half of 2015, and the garment business revenue has reached 320 million yuan, thus achieving profitability.

According to the prospectus of Shanshan brand, the company's income in 2017 was 797 million 900 thousand yuan, and its net profit was 36 million 961 thousand yuan, of which FIRS brand income was 430 million yuan, and the young brand SHANSHAN, which was founded in 2015, earned 234 million 900 thousand yuan.

The company's boss raised funds to expand China's retail network, carry out various publicity activities, improve the technology system and establish warehousing and logistics centers.

In addition to the above two core brands, the company also employs two brand names that share the same brand with Italy designers.

By the end of 2017, Shanshan brand had operated 1052 stores.