Italy Luxury Shoe Brand Aquazzura Or Will Increase Men'S Wear Line

According to the world clothing shoes and hats net, recently, Italy

brand

CEO Edgardo Osorio announced at the opening of the new store that it will increase in the next 18 months.

Line.

Osorio said that most of the men's wear on the market is at the two extremes of being too conservative or too avant-garde. There is not much balance between them.

Therefore, Aquazzura's men's wear line will focus on modern and elegant casual wear to make up for this market vacancy.

According to Osorio, at least 50% of men's wear products will be sneakers, but that style can be matched with suits and office wear.

"I will run around the world for work, but it is hard to get a man's favorite suit.

Generally, you can only buy one here, and buy one there, but men prefer one-stop shopping. "If a brand can provide cheap and fine shoes, it is also a young and elegant leisure style, so it is the winner," he said.

And he thinks Aquazzura can do that.

Osorio's ambition is more than that. Besides men's wear line, it also plans to give priority to adding lifestyle products instead of handbags.

"I love handbags, but this is the medium-term plan.

At present, the most important thing is to do something that lets customers feel brand innovation.

Although no details were revealed, he hinted that the new category might be related to the interior, and would be conceptually linked to Aquazzura's existing products.

In addition, he hoped that new products could be unveiled in Florence's palaces and immediately expand the market.

In fact, Osorio's love for interior decoration has long been reflected in his store design, for example, when he built the flagship store in Dubai, he and many architects built Islamic style shops.

"Our target consumer group is global. They travel and keep exploring the world.

So I want them to find different things in every store. "

He said.

Aquazzura, founded in 2011, has been focusing on shoe design. Osorio has positioned this brand as "Latin style sexy and American casual fashion."

The brand positioning looks somewhat mixed, mainly because the designer Osorio's life background is very diverse.

He was born in Columbia and grew up in Miami and London, so he likes to blend different styles.

After completing his studies at central Saint Martin college in London, he entered Italy's luxury brand Salvatore Ferragamo. After that, he worked for Sigerson Morrison, Rene Caovilla and Roberto Cavalli, and accumulated rich experience in shoe design.

After 10 years of work, he decided to create a brand of personal shoes and to play the role of bandage shoes.

He likes to use soft leather and silk suede material, so the styles are very close to the foot type.

The most classic bandage shoes were flown up by many female stars and fashion bloggers.

Because Logo is a pineapple, it is also known as "pineapple shoes".

In 2013, he won a prize in the shoe design world - Vivian Ifantino new talent award.

In 2014, the Spanish version of ELLE awarded him the honor of the best designer of the year.

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