In July, The Three Fastest Fashion Brands In The World Slowed Down In The Exhibition.

In July, the three fastest fashion brands in the world slowed down in the exhibition.

According to statistics, H&M has opened 6 new stores, and UNIQLO and ZARA have no new stores.

H&M's 6 new stores are located in the two or three line city, including Foshan new power Plaza store, Changchun new town Wyatt Plaza store, Jiangmen Morgan Plaza store with the shopping center, Zhangjiakou enjoy the city store is the tenth stores in Hebei Province, but also the first door of Zhangjiakou, enjoy the city.

It opened in December last year.

Born in Sweden in 1947, it opened the first store in mainland China in Huaihailu Road, Shanghai in 2007.

As of June 30th, H&M had 4517 stores in 66 global markets, an increase of 422 from 4095 in the same period last year, of which more than 410 stores in mainland China.

In the first half of this year, H&M opened 21 new stores, 34 new UNIQLO stores and 7 new ZARA.

Recently, H&M announced its June performance. Its global sales increased by 7% over the same period last year, of which the online business now accounts for 25% to 30% of total sales, and is expected to grow at a rate of at least 25% per year.

At the same time, the group said it would not release the sales data monthly, instead of quarterly.

UNIQLO's latest financial data show that sales in the third quarter increased by 8.9% compared with the same period last year, while net profit fell 4.5%, far below analysts' expectations.

Although fast fashion seems to be growing, it is already slowing down and facing multiple challenges.

Recently, some media reported that as the "killer" of H&M attracting consumers' eyeball, the joint series has become more and more tired of consumers, and sales situation is getting worse and worse.

This year is the fourteenth year since the launch of H&M's joint series. It will join hands with designer Erdem Moralioglu to jointly become the annual signboard of the fast fashion brand. It can be traced back to 2004. H&M launched an exclusive joint series with Karl Karl, the creative director of Chanel and Fendi, and sold out in one hour.

H&M consists of six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and &Other Stories.

For the Chinese, it was only after listening to ZARA that H&M was known.

After rapidly occupying the European and North American markets, in 2007, H&M focused its attention on the Chinese market and Asia.

This potential of the East will become a place for H&M to compete.

H&M, a fashion brand that combines fashion, quality and low price perfectly. A year will choose a popular brand of hot top masters and cooperate with it. One of the many garment enterprises in China has been regarded as an example brand of textbook.

In addition, the quality problem has been fast.

It has been criticized.

A few days ago, the AQSIQ issued the information on disqualification of imported industrial products in May, and many fast fashion brands were blacklisted on quality issues.

Among them, H&M, ZARA, TOPSHOP, UNIQLO and so on count 1000 pieces of imported fast fashion clothes there is a problem of substandard.

At the same time, China's fast fashion brands such as MJStyle, UR and so on are slowly becoming a threat. They show strong vitality. In the future, the international fast fashion will expand even more difficult in China.

More attention should be paid to the world clothing shoes and hats net.