Dora A Dream Is Leading The Fashion Trend Of Children'S Shoes Industry To Create A New Model For The Retail Era.

The 2017 summer new product conference was held at headquarters in November 28th.

This new product conference, duo A dream children's shoes hall is full of Duo A dream animation atmosphere and new season's "Chao Chuang" new products, to the agents of the country has brought a new tide experience.

From the marketing era to the retail era, products become the decisive force.

It is understood that duo A dream children's shoes released this summer's new products, in addition to following the last season's paternity, health, street tide, popular four series, but also further refined the brand's product gene.

In the summer of 2017, the new product continued the creation of Duo A's children's shoes in the two dimension. No matter from the details or the selection of materials, and the refinement of the workmanship, it was improved in this season.

In addition, duo A dream children's shoes are more deeply excavated in the light of market demand, and the products of street lighting are deeply excavated. The extension of street tide series products is increased. Through more colorful collocation, a large area of street elements such as silhouette, metal, rivets, and magic colors are used to create summer street style.

From "100 store plan" to "one shop and one community" to create a model for the new retail Era

In the previous spring 2017 "Chao Chuang" new product conference, duo A dream children's shoes formulated the strategic plan for the 2017 year and launched the first stage "100 store plan".

A dream

The head of operations and deputy general Luo Zheng Ming, vice president of Fujian nxi children's products Co., Ltd., said that through the "100 store plan", we should strengthen the "market power", sink the terminal retail system, and diversify the retail management mode, so as to create duo A dream "model market" and "star model shop".

Luo Zhengming has pointed out that physical retail and consumer are changing. The flat sales channel from manufacturers to retail terminals is a trend. The brand age of high price increases and high profits is coming to an end. Duer A dream children's shoes want to bring the most cost-effective fashion trend to Chinese children in the era of Internet + wave fans (member economies).

The future integration of new retail, offline and online retailing has become the trend of the times, and the strategy of "one shop one community" implemented by Dora A dream shoes will establish a healthy consumer fan group, which is a good interpretation of the new retail concept.

From International Anime IP to fashion trend card, create 90% of the parents' favorite children's shoes.

In July 2016, Duo

The birth of new DA Xiong is the regular theatrical version of the duo A dream series. The movie is released over a billion yuan a week.

The advantage of Dora A dream is that it can not only evoke a large wave of childhood memories, but also satisfy adults' need to guide children to "true, good and beautiful".

With the iteration of the mainstream consumer groups in the society, the new generation of parents after 90 is becoming the main force of children's consumption. The mother infant consumption market has entered into an era of differentiation and individuation.

The international cartoon image A dream can be said to be popular throughout the world and is enduring for a long time. It is a classic memory of Chinese post-1980s and post-90s generation. It has a very high image value.

In addition, Dora A dream shoes will be positioned in the "international brand + high-end design", and began to enter the Wanda Plaza / department stores, Maoming department stores, Tianhong Department stores, SM shopping centers, Baolong city square, the Mixc City Plaza and other SHOPPINGMALL shopping centers, shopping malls and chain stores. It will influence the market channels of 80 and 90's urban tide mothers to gather highly and enrich the flow of people, so that children living in different cities can experience the fashionable charm of Duo A dream.

Dora A dream children's shoes have a congenital internationalization trend gene, which is different from the traditional cartoon brand younger product positioning. Duer A dream's cool two dimensional urban fashion style, not only adapted to the domestic consumer, especially after 90's parents are keen on consumption of international brands such retail consumption trend, but also can provide high performance price ratio products to them, deeply loved by the vast number of hot mom dad.

It is reported that the new exhibition conference order exhibition hall overall display atmosphere, everywhere full of Duo A dream animation atmosphere.

In 2017, duo A dream children's shoes in the main market stores will assemble duo A dream children's shoes and many duo A dream anime extension products, to create a full of animation feelings Dora A dream "Fan Shop".

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80, after 90 is the mainstream consumer group of children's products nowadays. They not only attach importance to brand value and emotional dimension, but also try new things, pursue fashionable and fashionable children's shoes products, and create richer product needs.

And the solid product strength, coupled with the highly recognizable international brand animation IP, gives duer A dream children's shoes the possibility of differential operation in the market, making it stand out in many international and domestic children's shoes brands, easily capturing the hearts of the new generation parents of the 80 and 90s, and quickly catching up in the market of children's shoes.

In the last 2 months, duo A dream shoes have opened nearly 30 image stores in Wanda Plaza / department stores, Tianhong Department stores, SM shopping centers, Baolong city square, the Mixc City Plaza and other famous Shopping Mall, shopping malls and department stores, catching up with the mainstream commercial development trend of the country, matching with the consumption concentrated channels of new generation parents of 80 and 90, and getting very good response from consumers and the market.

It is understood that duo A dream children's children's shoes clear brand positioning, multi-level price system, multi-dimensional product competitiveness, multi-channel layout has brought full brand competitiveness, and single shop monthly average Ping efficiency of up to 1000 yuan or more of the return on investment, the level of profitability is in the forefront of children's shoes industry, the market prospect is very impressive.

2017 is the "market year" of Dora A dream children's shoes brand. Dora A dream children's shoes will promote the development of brand from three aspects of brand power, market power and commodity force. The first phase will launch the "100 store plan" to quickly seize the high-end market of domestic children's shoes.