Jingdong Fitting Room: Create Personalized Online Wardrobe For Users

Now, the Jingdong fitting room has already been able to support the Cross shop personality matching of a large number of clothing items, and businesses can easily import clothing information easily and quickly. clothing Parameters are adjusted. In the future, this application will be upgraded rapidly, bringing more convenient shopping experience to users.

Support a large number of clothing Cross shop personality matching

Traditional offline clothing Shopping will often encounter queuing, time consuming and other issues. Friends go out shopping together and go shopping for a day, so they may not be able to try on a few clothes. The rise of the electricity supplier enables users to browse to the mass in a short time. clothing 。 How can we make efficient use of these resources, so that users can get the real feeling of online fitting as quickly as possible? The Jingdong fitting room is born. At present, the Jingdong fitting room has already appeared in many brand shops such as Ou Shi Li, Mark Ed Faye, Ying Jun Lun, Jin Ba men's clothing, seven wolves, etc. users can enter the merchant's shop at the mobile phone end and find the online fitting to experience.

After entering the merchandise page, users can choose multiple items. clothing "Try on" and click "try it on" to enter the Jingdong fitting room. After that, users can choose the right option products to check the upper body matching effect. At the same time, on the left side, the sex switch key is provided for different sex buyers, and the clothing that is suitable for the wearing test can be directly clicked on the left side "want to buy" to join the shopping cart.

It is reported that the Jingdong fitting room has already supported a lot. clothing With the addition of more stores and the habit of users, there will be more clothing for users to try on online fitting, and personal customization will be made according to the proportion of each person.

Businesses upload and produce product pictures quickly.

The on-line function of Jingdong fitting room not only benefits users, but also brings convenience to platform businesses. In the management backstage, merchants need no special skills, so they can easily stereoscopic their photos of flat products and join the fitting rooms. Businesses can easily adjust the size of clothing, such as clothing length and sleeve length, and adjust the details, including tightness, neck and shoulder adjustment, sleeve cuff adjustment, chest, waist, buttocks tightness, hem expansion, hem shape, collar height, back collar radian, back collar expansion, wrinkle degree, three-dimensional degree and so on.

Another innovation of Jingdong's fitting rooms is that businesses can customize their clothing properties. clothing To make a multi-level arrangement, such as defining a jacket as " Women's wear - Jacket Second levels ". Through this kind of internal and external collocation test, we can try to make the best material effect, preserve it after satisfaction, and achieve "WYSIWYG". This kind of display effect with hierarchical and three-dimensional sense is richer and more vivid than the previous plane map. Moreover, the operation of this function is not very difficult. A little designer or designer can finish the production of clothes in a few minutes. The introduction of the background system can be very efficient.

In terms of technology implementation, Jingdong does not rely on the traditional 3D modeling technology. Because the cost of traditional 3D modeling is high, the cost can not be spanferred to businesses or partners, which leads to the difficulty of popularizing virtual assembly technology. The response of Jingdong is to use 2.5D technology. It is a patent owned by Jingdong with independent intellectual property rights. It can identify and measure irregular objects, spanform a flat picture into a planar stereo, and display 2.5D, reducing the cost greatly, reducing the burden on businesses and Promoting Popularization and application.

The Jingdong fitting room will only belong to your personality wardrobe in the future.

The industry generally believes that a practical virtual fitting business solution should have three characteristics: good personalized dressing effect, simple user interaction and low operating cost. The Jingdong fitting room is precisely from the intelligence and simulation two technical directions, solves the personalized virtual fitting function and the commercialization request, the usability is good, the cost is low, is at present the industry most close to commercialization solution one.

In the future, in addition to the current on-line Clothing collocation Function, the Jingdong fitting room has already achieved user defined self portrait through user self timer, according to the user's height, weight, waist circumference and other parameters, so that the model can be personalized matching, and more details parameters can be customized to adjust, including shoulder width, chest circumference, arm circumference, arm length, hip circumference, leg girth, leg length and other parameters. Besides, users can adjust background and adjust posture. Once users create their own personalized models, they can be saved as files. In the future product recommendation pages, Jingdong will automatically recommend buyers' body characteristics. clothing The user's purchase is more satisfactory and efficient, and it also increases the accuracy of business product display and improves the promotion effect.

Behind such diverse functions, it is inseparable from the technological accumulation that Jingdong has been concentrating on research and development for many years. The Jingdong fitting room is also the result of Jingdong PCL (cognitive cognition) laboratory. For example, in the identification of human head, the automatic positioning head edge technology was introduced by Jingdong, and the head edge was determined by 128 points, involving t image segmentation, curve fitting and other algorithms. In order to integrate the head and the body in advance, we need to detect the skin color of the head, adjust the skin color with the result of the test, and make the two match basically through the skin color automatic matching algorithm. In addition, the Jingdong fitting room model has joints and skins. The change of posture is achieved by joint rotation. The change of body shape is realized through the change of joint position and the change of skin. There are 14 nodes that can be adjusted, including neck joints, left and right shoulders, left and right elbow, left and right wrist, waist joint, left and right hip joints, left and right knee joints, left and right ankle joints, etc.

It can be said that compared with the existing virtual fitting products in the market, the Jingdong fitting room has distinct features, which achieves low operating cost, simple user interaction and good personalized fitting effect, and realizes the functions of merchant acceptance, user operation and personalized experience.

　　 Jingdong group Chief technology advisor Weng Chi said: "the original user habits of shopping is to go to the physical store shopping, with the development of the Internet, it has become everywhere, convenient for users, saving time. We will make use of VR, AR and other virtual ways to give users the feeling of online shopping, and friends can also interact with each other, so that online shopping can surpass the offline experience, which is also the direction of our efforts."

According to the industry, the on-line mobile terminal of Jingdong's fitting room is another powerful embodiment of Jingdong's technology driven business innovation, which will realize the win-win of consumers, Jingdong and businesses. Jingdong fitting room will not only open the line Clothing Commodity The new way of shopping will bring new experience to consumers, and will give full play to the value of the "national enterprise" of the Jingdong, with its own intellectual property rights and the leading technical solutions in the industry. clothing Enterprise services, build Clothes & Accessories Commodity shopping VR the new starting point of business ecology. We will see what surprises will happen in the coming September when Jingdong will launch its own VR products.