Electricity Supplier Headlines: Net Red Gives Birth To New Business Models

That is the abbreviation of the Internet red man.

Net red is not only the hottest word at the moment, but also an era.

In this era, there are changes in the pattern of net red.

And the net red ecosystem, there will be a realizable economic model in the future.

In the era of mobile Internet, through live broadcast of APP, everyone can realize webcast, becoming "net red" is becoming more and more easy.

In the near future, when the economic mode of net red cash is becoming clearer, it may not only be a trend, but also a more common occupation.

Origin: net red is produced in chat rooms.

Before 2008, net red was in the public chat room.

Public chat room is the place where Internet users chat in the early days. It has attracted the first batch of netizens.

Statistics show that around 2002, some large online chat rooms can maintain ten thousand people online.

"Chatting room is the cradle of the first batch of network anchors, and also a hotbed for creating the show mode and the fans economy."

Internet experts describe early chat rooms.

In public chat rooms, netizens are free to chat and make friends.

In the age of Internet instant messaging, the mode of strangers making friends has not "rocking" and "nearby people". Netizens are keen to meet new friends in public chat rooms.

In every chat room, there will be a young, handsome girl with headsets. She will chat and sing with the netizens in the chat room in front of the camera.

Some of the anchor slots make the most of the praise of the netizens. Of course, more are the virtual props such as roses, sports cars and villas.

However, the good times are not long.

In 2003, Microsoft closed the public chat room as early as possible. Then, after 2008, NetEase, Tencent and so on also closed public chat rooms.

According to the analysis of the reasons for the decline of public chat rooms, the first is that the additional services provided by the public chat rooms are very limited. Two, the maintenance of the website needs a lot of cost, but it is difficult to find a way to make profits. Three, these chat rooms often contain hidden pornography, Bao Luyin privacy and other problems.

The chat room was extinct, but the net was not red.

Before and after 2008, the whole Internet industry was on the rise, but the field of video website was regarded as having no future.

"This time, net red saved a large number of video sites."

Internet experts play jokes.

At that time, the hottest video circle was not the word "net red", but the "9158 mode".

9158, originally a Internet Co, it set up a video chat room on the webpage, attracting fans through a group of beautiful female anchors singing, dancing, selling sprouting, flirting, etc.

In order to get the anchor of the female anchor, fans often throw thousands of gold to send virtual gifts. The female anchors can be divided into 75% and 9158, which can be divided into 20%.

In this way, 9158 gained about 1 billion in 2012.

It was reported that in addition to the Tencent,

Sohu, Youku potatoes and other front-line video sites, those small and medium-sized video sites alive are turning to the "9158 mode".

This mode was later known as the show mode, and today is also one of the most popular ways.

Secret: many fans, strong ability to absorb gold

In the show mode, the six rooms pformed from the video website to the "9158 mode" have gathered a large number of young anchors who are good at talent. They share the equivalent of having a "webcast TV station" in the six rooms. They can show themselves at will and interact with their fans.

3 years ago, more than 30 thousand anchors were signed with six rooms.

In 6.cn, the total daily live time has reached more than 7000 hours, with an average daily coverage of about 5000000 people.

For the traditional Internet Co, 5 million is nothing at all, but in the six rooms, the 5 million will generate enormous consumption energy.

The six room profit mainly depends on users' consumption of virtual goods. In the process of social interaction, users can give each other virtual goods, such as flowers, cakes, sports cars, planes, etc., and different items correspond to different virtual currencies.

"Singing in front of the computer at home, making tens of thousands of dollars a month is normal."

Liu Yan, the founder of the six room, said.

In short, singers and anchors are singing online, fans and viewers are rewarding offline. This is the business model of the six rooms.

In this mode, some singers earn more money than traditional commercial performances or in bars.

Some of the less popular singers are not applauding, nor are they very popular. But some of the six hosts of the room have an online birthday party. Fans can buy tens of thousands of virtual cakes.

For these users, the on-line is not to listen to songs or talk shows, but to create a community of their own, and the consumption motive is also from the original online listening to songs and buying gifts to their favorite singers, to raise the right to speak for themselves in the community.

"In front of more than 10000 people, a sports car came in. Everyone shouted at him for ages. It's hard to leave with this feeling."

Development: live broadcast scene is more extensive

In the era of mobile Internet, users have a large number of fragmentation social needs and diversified content consumption needs: interest entertainment, learning charging and emotional sharing, which need to be satisfied with a large number of fragmented content and scenes.

Such demand arises at the historic moment of mobile live APP, such as prickly ash and Ying Ke, and the traditional music player APP has begun to set foot in this field, such as cool music.

In addition, koala FM, an audio aggregation platform, has started playing live.

The pattern of profit has not changed, nor has the way of live broadcasting changed.

In April 1st, a pilot of a certain airline was preparing to work before the departure flight, causing a great disturbance on the Internet.

This shows from one side that the net red has moved from the once bedroom to the living room, kitchen, outdoor, restaurant, etc.

The form of live broadcast has also changed from dull boring live singing and chatting to all the details of live driving, eating, sports, work and so on.

In addition to the change of scene, it is the change of net red group, that is, everyone can do live broadcast.

Xiao Ya, a 27 year old company worker, will take out her cell phone and open her live job when she is not too busy at work.

The audio live broadcast software koala FM's "live broadcast" is the concept of the news scene. The first scene of news events is broadcast live by voice, and everyone can become the first person to disclose the incident.

Perhaps, the form of live broadcast is also changing the industry in a subtle way.

Depth: net red becomes a new economic phenomenon

Today is the era of net red, net red has great commercial value.

well-known

Expert Ding Chenling has said that today's users do not read magazines, and their popular trend has turned to net red. They get information from net red and are more concerned about net red lifestyle.

Why are many beautiful girls inappropriate artists, when net red? Because they can be divided into 10% to 20% sales, and get 30% to 40% of profits.

This means that the electricity supplier companies (mainly clothing business providers) do not need to buy traffic on Taobao, and sign forty or fifty net red to bring their own traffic and fans.

Later, the service providers can do well, such as warehousing, logistics, distribution, publishing, operation and so on.

The willingness and intensity of net red interaction with fans is far greater than that of stars. This is because each interaction can earn money, and stars do not usually sell things to fans directly.

Net red is more like leading lifestyle guides, directly interacting with fans, selling products directly to fans.

Net red economy is not IT industry in essence, but content industry, because attracting users depends on content.

The background of net red economy is the age of mobile Internet and the age of video. Personal brand can attract enough users' eyeballs.

In the past, consumers knew a brand's channel was advertising, and in the era of net red, consumers were told that brands could be passed through the net red.

Net red is playing the role of linking up the connection between consumers and consumer goods.

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The future will become a new business method.

The realization mode of net red economy is actually extending "content + community + electricity supplier" or other business realizable mode.

Each industry may be slightly different, but the most fundamental thing is content.

Content + community, coupled with the realization of the electricity supplier, can sell clothing, this is emotional connection.

We now see the net red economy, mainly clothing category, in fact, the future opportunities are much larger.

Reporters noted that Taobao mobile client also launched live function.

Tao people set up a live studio and launched their own Taobao experience.

Many net red also played the slogan, selling their products directly.

In the future, the leading live broadcasting platform and the network red anchor with high quality fans will have great potential to carry mainstream advertising and guide physical business providers.

There is a report analysis that in the future business mode of live platform, advertising and physical business will play a more important role.

In the future, live broadcasting will become a favorite new toy for e-commerce players. They will explore the new way to reduce users' acquisition cost by using the form of live broadcast and the trend of star network redness. The two major themes of consumer upgrading and pan entertainment will be met on the live broadcast platform of e-commerce.

Dialogue: making money while playing net red.

Mei Yue, the popular female anchor of prickly ash, has been in line for 3 months, and has just completed the operation of micro surgery, with a standard "net red face".

Interviewer: How did you get on the red road?

Mei Yue: I first met little coffee show.

Once I saw a funny video from a small coffee show on TV. It was a simple mouth shape. I thought it was funny, so I went down to a APP and recorded it at home.

Later, his interest became more and more intense. There were hundreds of videos in front and back. They are the hottest TV drama sections, and fans are more and more. At the highest time, there are more than a hundred fans.

Reporter: has persisted for so long, has always been interested in? Is there any profit?

Mei Yue: the little coffee show is basically supported by interest, and in the early days it will cost a lot to record videos.

For example, in order to record the bridge of "Yue biography", I spend thousands of yuan on costume.

At the beginning, some people thought that I was doing this behind the scenes and there was a team pushing, actually I was doing it all the way.

As fans grow more and more, everyone praises me in the video, which will satisfy me and make me better and better.

Compared with today's live video broadcast, fans' support at that time can't become a value.

Reporter: now, what is the reason why you turned your childhood TV video to live broadcast?

Mei Yue: after having a reputation in the little coffee show, someone took the initiative to believe in me on micro-blog, and recommended to me the Chinese prickly ash software.

They told me that such software can make money, and it is very simple, just chat with netizens and interact.

I tried to download these softwares, and started the live broadcast after registration.

Soon, in just 3 months, I had more than 30000 fans.

Through live broadcast, I can earn tens of thousands of dollars very easily every month.

Reporter: can you talk about the state of live broadcast and how to make profits?

Mei Yue: what I have set for myself is live broadcast from 9 a.m. to 12 noon every day. The main content is chat interaction. Fans will ask me questions, and I will reply to my voice.

Sometimes I sing and dance to share with you.

I basically don't work in the afternoon.

The advantage of this job is that it can be broadcast anytime, anywhere.

For example, when driving or eating in a restaurant, if I have important things to talk to my friends, I will open my cell phone and busy with my own activities.

Profit is a virtual gift from fans. Cars, flowers and so on can be sold to a certain amount and can be sold. Some fans will send a red envelope directly. I have a special QQ, which is all my fans. These fans will send a red envelope directly in QQ.

Reporter: is there any relationship between plastic surgery and live broadcasting?

Mei Yue: Yes, there are.

The main thing is to wish to become more beautiful. After all, it is now necessary to make this work a career.

In fact, the process of direct seeding is also a process of narcissism. As a girl, he always hopes to be more perfect and more beautiful, so in the process of live broadcast, I think it is better to be more beautiful.

All of a sudden, one day, I was particularly interested in plastic surgery, and then went to the hospital to do the operation.

But in the end, it was because of the live broadcast that I suddenly thought of plastic surgery.

I thought about plastic surgery before, but after I was engaged in this industry, I firmly strengthened the idea of plastic surgery and accelerated the realization of this decision.

Reporter: your understanding of net red economy and future plan.

Mei Yue: the era of net red is coming. There will be a business mode that will be realized through net red in the future.

Now people often find me and want me to do some advertising promotion.

However, I feel that the time is not yet ripe. I am not as red as I am. I can not rush to do these things because of some small profits.

I hope that when I become more red in the future, I will have a bigger brand and a brand that is reassuring enough.

At that time, it belongs to me and all the red sky.