The Apparel Industry Is Facing Big Changes.

The IPO restart, clothing enterprises have appeared.

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Fashion enterprises such as broadcast:, DAZZLE, La Natsu Bell and La Chapelle appear in the IPO pre disclosure list.

Statistics show that the daily fashion and the A fashion have submitted the declaration to the SFC in September. La Natsu Bell had decided to return to the stock market in the first half of the year when the stock market was wild. This step did not stop. In October, it submitted a declaration to the SFC. The IPO restart led to the emergence of these garment companies on the IPO queue list.

In addition to these new faces, there are also IPO queue lists.

Before the provisional dress of Shenzhen Mass Phil fashion, Xiamen Xin he shares, Bi Yin Le finery, Ningbo Taiping bird, An Zheng fashion group and other clothing enterprises.

Sanfo outdoor, as one of the first 10 new stocks to restart the listing process, was also listed on the Shenzhen Stock Exchange on Friday. The cost of the top purchase is 61 thousand and 230 yuan.

The rapid development of mobile business shows that in the Chinese market, the Internet economy and other new economic developments are relatively fast.

These trends remind clothing enterprises, on the one hand, competition among garment enterprises still needs to return to the competition of brands and products themselves, and return to the internal operation of channels, design, inventory and supply chain management. On the other hand, the rapid development of mobile e-commerce also reminds the traditional clothing brand to be good at grasping the trend of new economic development and perfecting O2O and other new models on the basis of its own competitive advantages.

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In other capital markets, there are many clothing enterprises.

It is reported that Jiangnan cloth dress plan is next year in Hongkong IPO.

In October, some enterprises such as virgin, Chinese party culture and other clothing related enterprises landed in Hongkong's main board market.

In addition, Wiseman, who had appeared in the IPO queue of A shares, chose the new three boards before listing on the new third board at the end of October.

Rough statistics, in the four months suspended by IPO, more than ten textile and garment enterprises have landed on the new third board market.

It can be said that the pace of landing on the capital market has never stopped.

With the acceleration of registration system, the construction of multi-level capital market and the increase of financial market reform, the degree of integration between garment enterprises and capital markets will be further deepened, and the wave of new wave of clothing enterprises will come.

In 2015, double eleven has passed, showing a new feature: the development momentum of mobile e-commerce is swift and violent.

In 2015, Tmall's double eleven day trading volume reached 91 billion 217 million yuan, up 59.7% from last year's 57 billion 100 million yuan, and its growth rate declined slightly.

Among them, wireless pactions accounted for 68.67%, representing a 26 percentage point increase over last year's 42.6% growth rate, and mobile e-commerce has dominated the online trading mode.

In addition, the traditional line brands still occupy a dominant position in the eleven categories of clothing categories.

UNIQLO is the champion of men's and women's clothing sales.

According to Tmall data, in addition to women's clothing, such as South Korea's clothing house, rash silk, Yin man and other Amoy brand sales to be more advanced, in men's wear, women's shoes, men's shoes, outdoor and other subdivision categories, sales of more than a dozen or so is a traditional brand.

Overall, offline brands and online brands show the stronger characteristics of the stronger, and offline brands have become the main force of online business.