The Promotion Of Clothing Stores Is Also Very Important.

Nowadays, with the coming of the "feeling consumption" era, the buying habits of consumers have changed a lot. Consumers are increasingly "arbitrary". Therefore, careful planning of all kinds of clothing store promotions is very important. In my opinion, before launching a sales promotion, a clothing store must first identify who is disseminated to it, determine what information recipients will disseminate, what information they disseminate and when and where they will be disseminated. In terms of specific planning, several tasks must be done well:

1, the promotion of clothing stores needs accurate positioning and distinct themes. Is it true to consumers' brand image or reality sale?

2, determine the best promotion plan for clothing store sales promotion. In addition to careful planning and personnel arrangement, there should be a good plan for the purpose and theme of the activity to go deep into everyone's mind, fully mobilize their enthusiasm, and give detailed promotion plans and details training to the promoters.

3, confirm the promotion time of clothing store, promotion time is sooner rather than later. It's best to be three days earlier than the opponent, so as not to be beat by the opponent. We must seize the opportunity to plan well.

4, create a good clothing store promotion atmosphere. as Pop Poster To win the lottery, clothing store music should be appropriate to stimulate customers' desire to buy.

5, develop an appropriate sales target and incentive plan. The discount should be obvious, not too complicated to make people feel less expensive, the more likely the success of such a clothing store promotion scheme is.

6, control Couture The promotion cost should be "self adapted" so as to achieve better results.

7, make an assessment summary for the next clothing store. Sales promotion Accumulate experience.

Finally, there are four points for clothing store promotion: there are 1 points: 1, the investigation is in place, the publicity is misplaced; 2, the source of goods must be well prepared; 3, the location of activities is remote and the customers are scarce; 4, the time is best controlled within a week.

A clothing store sales expert once said that the promotion of clothing stores is more and more like the "chicken ribs" of manufacturers and businesses.

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Many shops display can not cause customers' concern. It is precisely because there is a lack of consideration on the direction and direction of the customers. Xiao Sheng teacher appeals: before the display, employees must go to the main channel, take a walk and have a look, so as to determine the visual position of the customers at the first sight and plan the best visual points to these display positions.

After identifying the key display locations, we need to further strengthen the display techniques to enhance customer concerns.

First, as far as possible, display the colors on the sunny side as far as possible and use the highly attractive color techniques to force the customers to pay attention to the vision. For example: use more warm colors, use less cool colors, use more bright colors, use less turbid colors, use more bright colors, use less dark colors, use more contrast colors, use less coordination colors, use large color blocks, and use less color blocks.

Second, we must consider the overall visual perception. This requires us to give more consideration to the overall visual impression when we are doing the presentation of the sunny side. Instead of isolating the fragmented display only for the window model, the water table and the high cabinet behind, these visual locations should be clear and consistent with the seasons, styles, colors and themes, so that we can maximize the visual attention of the customers. Rate of increase in stores.

For windows, we should first ensure the contrast and the three-dimensional sense of the model illumination, and then ensure the level sense of the model station. Here we have to use more and more changes in the level, direction, level, height and level of the model station. We should choose products that are related to colors and series, and create as many themes and scenes as possible. We should use the techniques of repetition, magnification, whitespace, focus, rhythm and fishing to enhance the attractiveness of windows and increase the visual attention of customers.