Men'S Leading Enterprises Use "O2O" To Establish A Large Membership System Skillfully

YOUNGOR's main business is brand clothing, real estate development and investment.

The company is a leading enterprise in the men's wear industry in China.

In 2014, in the face of complex and changeable macroeconomic situation, the brand clothing of the company achieved operating income of 4 billion 133 million yuan.

In addition, the company has grasped the complete industrial chain, and the upstream has extended to the field of cotton yarn planting and research and development, aiming at strengthening the control capability of upstream industries such as textile raw materials, garment fabrics and accessories.

In terms of supply system, the company has formed a supply system of "self production + OEM", forming a deep cooperation with the foundries in design and production, ensuring the flexibility of the company.

。

Over the past thirty years, we have built a large scale covering the whole country.

。

By the end of 3 2015, the total number of outlets was 2688, with an area of 343 thousand and 800 square meters, including 2229 outlets and 459 franchised outlets.

In addition, the company steadily promotes the business of e-commerce. Online channels not only contribute directly to the company's sales revenue, but also play the role of brand promotion and drainage.

The company's direct sales channel accounts for more than 90% of sales revenue, and has a good O2O foundation.

In order to implement the pformation and upgrading of O2O business mode, the company put forward the "4 1000" strategic development plan, that is, the development of 10 million active sales members with annual consumption volume of more than 1000 yuan, and 1000 sales platforms with annual sales of over 10 million yuan, so as to achieve effective promotion of business regulation, profitability and brand value.

With the help of this non-public offering, YOUNGOR will upgrade its marketing platform and promote O2O's all channel operation and development strategy.

The company will set up a large membership system, with YOUNGOR members as its core, and build a multi platform member interactive support system based on the online track and business contacts of different members of the members, and respond flexibly to the changing marketing needs in the Internet era.

Related links:

This year, the first shopping center product jointly built by Wangfujing and the tower group will be unveiled in Xi'an.

Last year, Wangfujing disposed of and pferred Zhanjiang Wangfujing department store and Zhuzhou Wangfujing department store.

At the same time, new shopping centre limited liability company and commercial limited liability company were set up in Luoyang, Leshan and Foshan.

At present, these projects have entered the preparatory stage.

After developing its focus on shopping centers and Oteri J format, Wangfujing department store is pushing ahead with changes.

Wangfujing's first quarter report shows that the company has completed the business establishment procedures of Wangfujing Hengda Commercial Holdings Limited and Wangfujing Hengda Business Management Co., Ltd., which holds 51% stake in the business management Co., Ltd. and holds 49% stake in the company.

At present, the two companies are still in the preparatory process.

During the reporting period, Wangfujing's operating income was 4 billion 983 million yuan, a decrease of 4.9% over the same period last year, and net profit of 2 billion 256 million yuan, down 1.21% from the same period last year.

It is worth noting that the Wangfujing department store has been leaping growth in the first quarter.

Wangfujing said that its online sales increased by 397% over the same period last year, and sales of some commodities were realized through all channels. 20% of the merchandise sold on the online mall now came from offline stores.

The Xi'an and Zhengzhou projects of the Hedi port shopping center are the preparations for Wangfujing in 2012 and 2011 respectively. These two projects are still in the process of construction and are expected to open respectively in 2015 and 2016.

It is understood that the Hedi port (Xi'an) shopping center project was originally known as the "race high" project, and the Zhengzhou shopping center project was originally called the Vancouver shopping plaza project.