Mansur Gavriel Carefully Assembled Sales Channels

Rachel Mansur and Floriana Gavriel choose 3 ways in the sales channel:

Rachel Mansur and Floriana Gavriel looked at the Excel forms full of shop names, picked out their favorite stores as target sites, contacted stores through e-mail and telephone, and sent branded electronic catalogues and product catalogues.

They booked a booth at the New York Capsule Fashion Fair held in February 2013, including the famous boutiques including Bird and Creatures of Comfort.

Floriana Gavriel met designers and showroom operators and Steven Alan, a multi brand boutique owner in New York gallery. They provided a great help for the development of Mansur Gavriel.

The third party retail channels listed on the official website of Mansur Gavriel include 11 online providers, and dozens of luxury department stores and fashion buyer stores in five major regions of the United States, Canada, Europe, Asia, the Middle East, Australia and New Zealand, including Barneys New York, Bergdorf Goodman, Colette and Opening Ceremony.

No matter what kind of channel they sell, their sales rate is almost 100%.

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Recently, at the first O2O summit in Quanzhou, XTEP vice president and head of the electricity supplier said that O2O is actually a false proposition.

Using the universal Baidu search, there are not many people who have this view, including Ali's Ma Yun and Xiaoyao Zi, and Wang Zhimin of the island.

From a commercial point of view, any pattern is the same as the same.

Whether it's offline sales, or e-commerce, and the O2O we speak today, can you say that you are out of the goods or services? Can you say that you do not need the participation of consumers? No matter what the mode is, they are providing goods or services for consumers, but the way and the scene of the paction have changed.

We said that O2O's life service was used to go to the restaurant for dinner, but now it was sent to the home. The takeaway form appeared today. It appeared very early. Now let's give him a better name: O2O.

Then, is the mode of e-business divorced from the real scene completely reborn with the emergence of the Internet? To say, the former mail order is also divorced from the reality scene. The final delivery of products is by express way, the difference lies in the way of order processing, mail order is paper oriented, and the electricity supplier is information-based and substantial.

Well, return to our theme, whether or not O2O is a false proposition, why do these gangster want to decline? In my view, this is a way of public relations to protect their own interests.

Why did the traditional people sing bad business in the past? They all said that the electricity supplier was a false proposition. They could not go off for a few days. But nowadays, the electricity supplier is in full swing. Did the people who were bad mouthing also run to do it? Taking XTEP, they used to be a traditional channel, and now they are also running to do business.

When facing the new model, the original market participants either follow or decline.

Why should we be bad? We must protect our interests.

If we approve of the new model and do not follow it, then can we prove that our mode is not working? If we all think we can't do it, how can we give confidence to other participants?

Therefore, we must declines in order to prove the value of our own models.

However, the tide of history is moving forward, nor has it been heard of the river going backwards.

You can't see, Ali has been pushing a lot of investment in the past two years. He has invested a lot in the taxi fight. If he really doesn't care about O2O, if O2O is a false proposition, why should he play in this field? At least he still hopes.

When we can not reverse the trend, the only way is to follow up quickly.

In addition, my personal view is that O2O is mainly a life service, and the real commodity is still dependent on the electricity supplier.

You can wait for 35 days to buy a dress. I can't wait for a box lunch.

I need to have lunch boxes every day, so I can't buy clothes every day. The big guys need not worry too much. O2O can't affect the real products, and there is no need to negate O2O, but it can help.

Just like Jingdong O2O logistics director said, Jingdong do O2O can improve the activity of members, a person who runs your table every day, who buys clothes will naturally come to you.

Any innovation requires an accepted process, which is natural.

Just like the development of micro businesses in the past two years, many people do not see it at the beginning, but now they rush to do it because they see that even Ma Huateng is paying attention and recognition.

Now, many local governments are also pushing forward the development of the electricity supplier and O2O industry, because even the prime minister has put forward the strategy of "Internet +".

So, to say that O2O is a false proposition is not selfish, in my view is completely ignorant.