How Do Clothing Salesmen Learn To Grasp The Psychology Of Consumers?

First, pay attention to (attention) in marketing promotion process, in order to attract the attention of consumers, we need to adopt advertising, public relations, terminal display, large-scale on-site activities and other visual and auditory impact measures to arouse the attention of target groups for products we want to sell. Only when the target consumers are concerned about the products (or services) that we want to promote, can we have the opportunity to effectively disseminate relevant information of products (or services) to the target audience.

Two.

(interest) in order to make the product already noticed.

To generate interest, we need to find ways to make the target consumer group interested in advertisements, such as advertising (explanation, guidance), soft news, good product packaging, detailed product recommendation, terminal salesperson's demonstration, etc.

Three, desire, in order to stimulate consumers' desire to buy, we need to let consumers perceive us.

It is the top brand in the industry. Using it is a face saving thing. Our products are fully functional, which can bring great convenience to the users' lives. Our products are reliable in quality and have good after-sales service support, and do not have to worry about the trouble caused by using them.

Four, action has faced a strong interest in products, but is still hesitant in the target consumer group. At this point, the guide should strive to disseminate the convenience of products to consumers, good cost performance, perfect service guarantee, brand advantages and so on.

Five, satisfaction (satisfaction) in order to win customer loyalty and reputation, in order to focus on customer lifetime value, we need to build a product system based on customer growth and life cycle. We need to create customer satisfaction in terms of service standardization, standardization and humanization.

Selling products to customers is not the end of promotional activities, but the beginning of the next sales promotion.

After the product is sold to customers, the guide also needs to work well to serve the customers in order to cultivate customer loyalty.

Handling customer complaints is an important part of salesmen's sales promotion to customers. Properly handling customer dissatisfaction will be more trusted by customers than before.

Guide buyers deal with customer complaints to achieve three points :1. listening.

The shopping guide should spend 80% of his time listening to it and spend 20% of his time to deal with it after he calms down.

2. in time.

After confirming the truth, some problems should be dealt with immediately.

3. thank you.