There Are Six "Sticking Points" In Physical Store Business.

1. Chinese have a habit of seeing how others are doing.

In recent years, the decoration and layout of industry stores are highly similar.

In recent 10 years, we have been advocating and emphasizing every day: every store should be guided by the customer needs of the business circle. Who are the customers of the store? What are their consumption habits and preferences? What is the structure of customers' customers and the cycle of return?

Have you seen the decoration of every Watsons store? Is it the same as other stores? Is it different from other stores? Many of our local retail stores are still in the stage of crossing the river by feeling the stones, so don't always look at what others do, and do what they do, and finally lose themselves.

2, consider only what kind of goods you want to sell.

Who is it.

I believe most retail stores have one thing in common, that is, Whoever enters the store wants to push the goods they want most.

Why? Of course, it is because we only consider our own interests.

This is also the most serious misunderstanding and the crux of the store. Especially since this year, retail stores are facing greater pressure on operating costs, and the phenomenon of selling goods that they most want to promote has become more and more serious.

Only consider yourself, do not consider the feelings of customers, and ignore and disrespect the real needs of customers. How far can you think of this one-way business philosophy?

3, only consider the unit price, not considering the number of basket.

What

And the number of basket? If your average price is 50 yuan, then the list is one or two goods, or more than three goods, the meaning is completely different.

The higher the unit price, the lower the basket number, which means that the sales of the products with profit and the sales of single products are too high. The proportion of commodities and basic products that can cultivate people's popularity is too low, which means that the salesmen are pushing the commodities they want to sell.

The lower the unit price and the higher the basket number, the higher the proportion of popular products and hot sales.

Of course, most retail stores have problems with the former.

4, consider only commodities.

Do not consider the "turnover rate" of commodities.

Some famous brands or popular hot commodities may have low gross margins but high turnover rates.

Taking liquor as an example, if it is a gross profit of 10 points (low to death), is Maori space very small? But if it can be negotiable 1 times a month, it can be pferred 12 times a year. Taking the principal amount of 10000 yuan as an example, it means that a gross profit of 1000 yuan can be earned in one month, and twelve times a year, resulting in a gross profit of 12000 yuan, and its annual gross profit is 120%.

At the same time, more importantly, the 10000 yuan turnover twelve times a year, it also means that you bring a lot of attention, mainstream consumer goods and popularity.

In addition, some of our own profitable products must dare to take the margin space to do activities so as to increase their turnover speed and turnover rate.

However, in the process of real operation, the entity store only recognizes this principle.

Therefore, the category structure is unreasonable, and Ping effect is even more impossible.

5, only consider the promotion method, do not consider the physical store "enter shop rate".

Now the competition is more and more intense, so many shopkeepers are thinking about how they do their activities every day, but they neglect to do activities in order to increase the store entry rate.

If the retail business area is generally lacking in popularity and the rate of entering shops is not enough, if the activities are aimed at improving the turnover rate and sales performance, instead of considering the promotion of customer entry rate, even if there are abundant sales skills and activities, there will be no customers entering the store. What is the realization of the paction?

6, self paralysis, with the cold business colleagues to comfort themselves.

Ah Q spirit, this year's environment is not very good, so a lot of people first look at the opposite shop, and occasionally go out to look at other areas of the shop, found that business seems to be not so good, my heart is steadfast, sleep at night feel very secure!