He Moved To Shanghai By CHIC To Layout The Whole Country.

Walking into the more than 600 - level special booth at C-521, location five, except for the iconic style of styu, the reporter noticed that young and fashionable product design, five series of product segmentation and fine workmanship are the three highlights of this exhibition.

As an old exhibitor of the past CHIC exhibition, Hinur of the men's wear hall has always been one of the booths for most of the exhibitors. To some extent, it represents the weathervane of Chinese men's wear. After many years, Hinur returned to CHIC for the first time. The outstanding changes really made the industry see the light.

Speaking of why he participated in the first CHIC held in Shanghai this year, Chen Yujian, chairman of Limited by Share Ltd's men's wear, said: "for the sake of chin, the regional characteristics of the current market are quite obvious, but in the future, the development goal of the city will definitely become a national brand and seek development in the international market at the right time.

CHIC moved to Shanghai this year, which is a good opportunity for development.

In many people's impression, he is a clothing brand in Shandong, and has a strong smell in the north. In the customer group, most of them are concentrated in the category of mature male consumers. In addition, in the expansion of the market, most of the past strategic centers are concentrated in the northern market. Even though some of South market's affiliates or agents have not yet formed the ruling power like the northern market, it seems that "the river has been crossed by the river".

In the view of Wang Jinbin, director of the brand, CHIC moved to Shanghai, which is a good opportunity to expand the South market brand.

"For a long time,

It can be said that the forefront of the clothing market and fashion trend in the south. We are taking part in this year's CHIC in Shanghai. The purpose is to introduce our new works by our own exhibition to expand our new market in China.

Today's

The consumer market is changing rapidly. Hinur must actively respond to the recognition and acceptance of the market step by step.

According to Wang Jinbin, this year's CHIC and Hinur have brought five series of products, namely the formal dress series, the wedding series, the pastoral series, the urban fashion series and the fashion sports series.

"All along, people talk about it.

It's just a formal dress, but now it's different. Now we have launched a series of products.

For example, our pastoral series, the products of this series are mainly cotton, silk, hemp and pure natural fibers, and the design of this series is more popular in the "Korean version" style, which highlights the design route of leisure, and there is no lack of fashion in leisure. This makes our products easier to get close to the fashion needs of consumers and return to the idyllic fashion concept.

Wang Jinbin introduced, "the summer wear in the idyllic series is entirely pastoral style, with comfort and fashion.

But in terms of winter clothing, fashion and Korean style are fully integrated.

The expansion of design style led him to radically change the conservative style of his clothes in people's minds.

In addition, according to Wang Jinbin, the recent wedding dress series has been increasingly sought after by the market in the spring and summer ordering meeting.

"When it comes to the wedding series, we can not fail to mention the women's clothing in the wedding series, which focuses on the bride's toast instead of the wedding dress.

Because the market competition pressure of wedding dress is very great, the price of wedding dress in the mass consumer market is also mixed. Therefore, we focus on the bride's toast.

Wang Jinbin said, "this autumn and winter, we combine the design of the two parts of the wedding dress and the bride's toast, creating our brand-new wedding dress, that is, Hinur's wedding dress series.