2015 Frankfurt Home Textile Exhibition Closes Successfully

In recent years, due to the European debt crisis and the world economic downturn, Frankfurt home textile exhibition has attracted much attention. We hope to smell more European economic information and home textile industry from the Frankfurt home textile exhibition.

According to official data released by the organizers, the Frankfurt home textile exhibition in 2015 showed 2759 exhibitors from 68 countries, representing an increase of 1.6% over the 2714 exhibitors in 2014.

The number of professional spectators was 68000, up 2.5% from 66265 in 2014.

The exhibition will be stable and slow.

Then, how do you feel about home textile enterprises?

President Yang Zhaohua visited the "Ai Ke", "golden cicada", "Haihua", "northern Yantai", "Victor", "Haixing", "Dong Long", "Hong Run", "Yunlong", "Yinfeng", "San Fei Dan", "Xiao Hsiao Dan", "Xiao Xuan window", "Kimberly", "Eurasia", "Bao Nao", "wish", "Bi Ya", "Fu day", "pleasure", "red" and so on more than 20 enterprises.

An in-depth understanding of trade and related issues.

President Yang Zhaohua, every time he visited a business booth, was concerned about the trade situation of the exhibition, the customer status and the annual development of the enterprise, and jointly analyzed the development trend and discussed the development strategy.

Most enterprises have indicated that the development environment of home textiles is rather complicated in recent years.

The complexity of the competition environment is mainly manifested in many uncertain factors, such as the appreciation of RMB, the change of international financial environment and the fluctuation factors of cotton prices. These factors make it difficult for China's home textile industry with low added value.

In particular, the expansion of production capacity in India and Pakistan has weakened the "made in China" price advantage, while the cheap labor force in Southeast Asian countries has also made China's manpower cost advantage not.

Yang Zhaohua analyzed the product structure and advantages and disadvantages of India and Pakistan to entrepreneurs. For example, the advantages of India and Pakistan were mainly concentrated on 40 or less printed products. Chinese enterprises had advantages over 40 or more fabrics.

Xue Qing, general manager of Yinfeng home textile, deeply agrees with him. He thinks that Chinese textile enterprises should keep their own characteristics, make their own products and grasp the market changes.

In recent years, Yinfeng home textile has been favored by European consumers for its bedding made of cotton and polyester jacquard fabrics according to the consumption changes in the European market.

Lu Jinzhou, chairman of Kimberly home textiles, is proud to introduce Yang's latest products to his booth.

Kimberly home textile has improved its equipment capabilities, increased investment in R & D capability, and continuously developed new products through the joint efforts of the team.

High visibility in the industry

In this exhibition, apart from the embroidery of the "family leader", it also shows the new products of the company's embroidery and printing technology, so that Yun Long's home textiles attract a number of new customers on the basis of the stable embroidery customers.

President Yang Zhaohua was glad to see Yun Long's products, and affirmed his innovative research and development. At the same time, he also put forward some pertinent suggestions to the general manager of Yun Long home textiles Hong Ying. I hope Yun Long will keep his style of embroidery while embroidery has his own market at the same time.

President Yang Zhaohua also introduced the products of Xiao Xuan window to Hong Ying. Xiao Xuan window has always been mainly embroidered. Now Xiao Xuan window applies embroidery to wallpaper, so that the wallpaper's effect is more three-dimensional, and has more decorative effect, which improves the added value of products.

The development and application of cloth art home textiles St. Philip's Embroidery also shows the importance of embroidery in home textile industry.

President Yang Zhaohua suggested that different categories of home textiles can be developed by cooperation, and each element of the product can be integrated. The "cross class" Application of the technology will give the product more fresh vitality.

During the exhibition,

The president also conducted in-depth exchanges with Xiang Shuwen, chairman of IKE home textiles, chairman Yang Wei of Jin Chan home textiles, chairman Kim Tian Kun, chairman of the home textile company.

President Yang Zhaohua also led some of Nantong's business representatives to visit Pakistan's exhibitors, in-depth understanding of the development of Pakistan enterprises, and friendly exchanges, and discussed the direction of cooperation.

After President Yang Zhaohua visited the exhibition, he felt a lot. He said that home textile enterprises must pay more attention to the market, collect more market information and pay attention to changes in consumer demand. Pay attention to products, constantly upgrade product quality, adjust product mix, pay attention to channels, integrate new channels with traditional channels, and strive to enhance core competitiveness of enterprises. Only in this way can our home textile enterprises advance bravely in torrent.