China'S Professional Outdoor Products Market Is Still In The Take-Off Stage, And There Will Be Great Room For Future Development.

　　 Professional outdoor stores are hard to win, and the profitability of shopping arcade and e-commerce channel is affected.

In recent years, shopping malls and e-commerce channels have sprung up, making them professional. Outdoor products The market share of the store was divided and profitability was hit. From 2009 to 2013, the number of terminal stores increased from 1851 to 7716, an increase of four times, and the retail sales increased from 2 billion 880 million yuan to 10 billion 820 million yuan. Meanwhile, the number of outdoor stores increased from 1379 to 2119 during the same period, and the retail sales increased from only 1 billion 740 million yuan to 3 billion 670 million yuan.

For outdoor stores, the main impact now is e-commerce and shopping malls, that is, price competition. Some outdoor players said that they initially chose to purchase equipment in professional outdoor stores. brand Entering the Chinese market, we have more knowledge of products, and with the emergence of Taobao and Hai Tao, more online shopping is now available. "There are some special outdoor products websites abroad. Some brands can be sold at a price of half off at a discount. Even if the price is positive, the price will be cheaper than 20%-30% in China. In the early years, some outdoor players saw this opportunity and then went to Taobao retail in batches. In their view, buying expensive international brands at professional outdoor stores is expensive.

The embarrassment of outdoor shops is that on the one hand, the more professional outdoor groups do not grow rapidly, on the other hand, the market is relatively strong in the market. Online retailers Take a lot of sales. But for some consumers who are not so sensitive to price, professional shops are still attractive. On the one hand, they can offer one-stop shopping, and on the other hand, they do not have to worry about buying fake products.

Some people in the industry believe that professional channels are underestimated. China's current per capita consumption of outdoor products is about 10 yuan, but South Korea has reached 600 yuan, and the gap means space. In the past, ordinary people probably would not enter a professional outdoor shop, but the development of shopping mall channels made the ordinary people have a preliminary understanding of outdoor products. Once contacted, they may develop in a more professional way, so professional outdoor supplies stores will have a market. Li Changfa, vice president of China Textile Association outdoor products branch, once said, "I think China. Outdoor products market It is still in a take-off stage, and there will still be room for development in the future. He believes that the mass market's diversion to the professional market is a phased phenomenon. In the long run, the development of the mass market can still promote the development of the specialized market.

In the long run, the trend of outdoor shops is still professional and high-end development. However, the domestic professional outdoor market has not yet grown rapidly, and still needs time to cultivate. In this process, capital is very important. Whoever can persist in it will get the biggest market, and the era of "leftover is king".