The Commercial Market Has An Impact On Today'S Business Ecosystem.

In addition to the outside world, the development pressure of Commerce, especially shopping centers, has its own shortcomings. How to integrate the business with the real business and develop new businesses, such as expanding experiential consumption and so on, will bring more vitality and new meaning to the commercial complex and shopping center, so that all kinds of retail service brands will have a higher sense of value and sense of experience.

In January 16, 2015, the China Southwest Forum on business optimization and innovation forum, jointly sponsored by China shopping union Shopping Center Development Committee and China shopping center industry information center, will be held in Chengdu. With the theme of "new thinking of consumption experience" as the theme, the leaders of Chinese commercial real estate and shopping centers gather in Bashu, focusing on the multiple contradictions of China's commercial development from various levels such as government departments, commercial real estate developers and all kinds of retail service enterprises, so as to explore the innovative ideas of China's business development, thereby stimulating the new thinking and professional technology and new inspiration of consumer experience in the era of consumer sovereignty.

　　 All channels What changes the shopping center experience needs in the new era, the changing consumer groups, and the convenience of business to change themselves. Yang Dehong, President of Beijing Fuji Technology Co., Ltd., said that the real business crisis is consumers. Because of the increasing function of mobile phones today, the behavior of consumers has changed, so that the thinking of consumers has changed. For shopping centres, the difficulty of attracting investment is far less than that of recruiting consumers.

From the retail format, shopping center is the most similar to the Internet. The essence of retail is generally three points, the first is social networking, shopping centers and the Internet are the most closely related nature, that is social networking and gathering. The second essence of retailing is entertainment, and the third point is shopping.

Shopping centers should change popular and homogenous brands from the time of investment. Why does Messi store in America do well in O2O and all channels? It has its own brand, contract designer, and its own brand, which can not be bought online. Now what kind of business do we need to recruit? We must give up the idea of investment. Designer Let designers design brands based on shopping centers and do not search for brands on Taobao. Payment is also the case. Now, Alipay and Tencent use my electronic wallet to pay for my wallet. I don't need to change money or wallet. It's very convenient.

So, payment is one. efficiency What is the most popular way of paying for them after 80? Alipay, my wallet and so on. Therefore, we do not need these mobile payment methods in the mall. After 80, we feel that "we are not the same at all." The consumption power of the post-80s generation is growing. We need to promote sales in supermarkets and shopping centers, and have VIP channels after 80. Since 80 has become the main body of our shopping, what kind of attitude and method should we adopt to greet the post-80s? This is the question we have to think about.