A Hundred Flowers Bloom And A Hundred Schools Of Thought Contend In Garment Enterprises.

Branding seems to be a lot in recent years.

Dream, and those knitting enterprises that rush to the branding path have their own goals. Some have pushed their products onto the streets of the United States. Some have filled gaps in the domestic market through innovation, and have achieved remarkable results. With the opening of the knitted apparel market, many foreign brands have entered the Chinese market and have different attitudes towards local enterprises.

Port and air knitting pursue high-end from design to production

News clue: the newly built dyeing and finishing plant of port and shipping company is currently at the advanced level in China, no matter hardware or software configuration, which also provides technical guarantee for the improvement of lace lace's final product.

It is understood that Hong Kong Airlines has always wanted to expand its industrial chain to a deeper, higher and more sophisticated direction, hoping to provide customers with a full range of product services.

In addition, this year, according to the fashion trend, port and shipping invites domestic designers to design drawings which are highly recognized by professionals in the industry.

Editor's comment: in fact, the more good products, the more detailed efforts should be in place.

As a bra product, its grade can reflect one or two from its lace and other accessories.

Only by making small products as big products can we make quality and win market affirmation.

Facing the rapidly changing market, lace enterprises must insist on innovation and insist on doing other improvements.

For example, pay attention to the matching of service and quality.

This year, Hang Kong company is stricter in control of product quality than before. And last year, cost control and control were also meticulously sorted out.

For a finished underwear or dress,

It is indeed a very detailed place, but only by meticulously adhering to the details of the production can we truly reflect the quality of two words.

Tong Tai Yang site

News clue: American model Christo, before the Las Vegas music fountain, pformed the American street into a fashion show with the Tai Xiang "Oriental belly pocket".

It is Cui Hengyong's dream to bring Chinese cultural elements into underwear and bring this essence to the international market. This is the dream of Cui Hengyong, chairman of the company.

Cui Hengyong led the company's brand and Tai Xiang to participate in the show, bringing the oriental charm of the belly bag, the belly pocket of the traditional Chinese underwear with the European and American underwear fashion beauty.

Cui Hengyong hopes to participate in the Las Vegas exhibition, get the opportunity to cooperate with local agents, or to raise a self financing fund near the music fountain to open a Thai Xiang Oriental Shopping Mall.

Editor's comment: how can the underwear of Shenzhen occupy a seat in the ever-changing world trend?

In addition to keeping up with fashion and developing new products to win the attention of the market, it is also a good choice to choose underwear to give the mission of carrying Chinese culture and attract the world's underwear industry with the splendid culture of China.

In brand building, underwear enterprises should grasp the characteristics such as products, images, patterns and so on, so that the culture carried by the brand can be visualized, symbolized and impressionized. If this culture can be bound with traditional Chinese culture, it will undoubtedly get twice the result with half the effort.

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Semir also has balbala to act as a foreign brand.

News clue: in 2014, Semir kept increasing the number of babies.

In addition to last year's Mini Barbara operation, Semir also sought cooperation with the high-end baby brands in the international market.

Among them, through the international brand of agents to enter the high-end baby market, Semir has become an important choice.

It is understood that its agent international terminal brand is mainly to grasp the development opportunities of the high-end children's wear market, and at the same time, the brand positioning of the children's clothing in balbala is currently forming.

The development pattern of differentiation.

Editor's comment: Semir lacks the relevant operational experience of the high-end baby clothing brand market, so maybe the agency has become the best choice for its current high-end infant clothing market.

And in the contact with the international high-end children's wear brands, the local children's wear brands have indeed grown a lot in design, operation and so on.

In fact, the international high-end children choose to abandon the Chinese market and turn to the agent line. Most of them are not familiar with the Chinese market, so they hope to find a "Pathfinder" to remove their barriers to enter the Chinese market.

However, after the "obstacle" cleaning up, the local agency will be kicked off, so the Morima Yoriyo brand, but also push hard in Barbara Barbara and mini Barbara.

Jordan competition has become an industry classic.

News clue: in October 28th, the Jordan cup was held in the final of the Ninth China sports equipment design competition. Liu Lin won the gold award by her face "Meng World Cup - fans series". Qu De Gang won the silver award with his work "speed and passion". Zhang Xinjie won the bronze medal with his work "Passion Color". The Jordan Cup "Ninth China sports equipment design competition", with the theme of "passion and cheer", showed the enthusiasm and sincerity of Jordan sports to release the grand sports event in 2014 through the works of designers and designers all over the country. The winners will receive the opportunity of signing designer of Jordan sports, and the brand will continue to pursue their own design dream.

Editor's comment: a bottle of wine may be called classic in 5 years, and 8 years can be regarded as a model of cellar. What is a brand competition? Jordan's brand competition has become a reserved program every year. Whether from the professional angle or the level of entries, the "Jordan Cup" has become a classic competition for professionals in the industry.

In the past 9 years, the competition has promoted the design level of domestic sports equipment and raised more talents. Jordan sports has brought new faces and opportunities to the event with its dedicated design vision and accurate business positioning.

The new family turned home clothes into holiday clothes.

News clues: before, household clothing products were confined to 1.5 kilometers around home and around the home, which is the commonality of home clothing industry.

But the new family extended the concept of home clothes to thousands of miles away, and first proposed the concept of holiday wear, which opened a new journey of home dress and holiday dress in a foreign country, and brought different holiday experiences to consumers.

It is understood that holiday clothing is also expected to run through the whole category of the new family products, slippers, towels, and even outdoor outfits and loose jackets.

Editor's comment: maybe when the home clothes can completely say goodbye to the big pants head era, we can really let most consumers begin to attach importance to home culture.

The new family's holiday suit may be the beginning of the era of farewell to trousers, which lets consumers wear simple comfortable and beautiful home clothes and enjoy a holiday like mood at home.

From this point of view, holiday wear represents a level, demand, status and enjoyment.

In addition, the need for holiday wear not only for consumers, but also for home based brands, home furnishing clothes do not have too strong replacement, so the consumer's ability to spend is limited, only the peripheral products do better and better, in order to increase the number of consumers buying into stores, enhance the brand's attention.

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Four brands of maple lotus have their own strengths.

News clues: Maple lotus group has avoided the problem of the loss of internal competition with the company's brand because of the lack of clear positioning boundaries and the loss of internal competition, through the early planning of the underwear brand of the four major fashion underwear brands, "Maple Lotus", "Ai Dai", "LAN Yue Er", "secret" and AI Dai body carving, and the reasonable layout of the late brand growth stage.

And this clear thinking has also brought the most direct benefits to maple lotus: in April this year, MIMI, maple Lotus brand 2014 autumn and winter new products conference and the order of brand orders will exceed 100 million yuan, compared with the previous orders, the total amount of orders doubled.

The company's brand has won the "China's most potential health underwear brand", "consumer favorite brand", "the most potential market brand" and other honorary titles. All these indicate that the maple lotus group's accuracy and current development advantages of its multi brand planning are outstanding.

Editor's comment: in the early stage of brand planning, we should define the field and the distinguishing standard of different brands. Different brands have different functions and consumption groups' directivity so as to avoid unnecessary competition among the enterprises' internal brands, and enhance the ability of each brand to occupy the market. Therefore, for a company with multiple brands, it will be reasonable to allocate the resources in its own hands and allocate according to the growth stages of different brands, so that every brand can grow healthily, and the harvest of large orders is a matter of course.

Sang Bang enters China market by mode

News clue: since 2013, the group has begun to enter the Chinese market formally.

At present, there are nearly 50 shops in China, and the bond mode is an important guarantee for its success in testing the Chinese market.

Whether it's a direct store or an agent store, all of them are put into the same management and operation mode. For example, the display of different storefront will pay attention to the consistency of style.

At the same time, the head office will distribute the new products to the storefront every month. Meanwhile, it will send out the store display plan, advertising materials and model wear in the form of PPT to provide consumers with fresh visual sense.

She attaches great importance to the character and quality of the staff. In addition, the company provides extra commission for outstanding employees every month, as well as 4 trips to Korea every year.

Editor's comment: after entering the Chinese market, when he was not mature enough to understand the market and different channels, he made prudent strategic plans for different channel types.

As a first-class enterprise in Korea, in the process of opening up the Chinese market, it has not been like some brands, with the help of local enterprises or brands, to accumulate enough influence and then go to the battlefield.

Such a rigorous and daring attitude is worthy of many brands and enterprises to enter the new regional market. After all, acting is not a long-term solution, and the problem of raising a mother rather than having a mother has become a common phenomenon in the industry.