Tokyo Ginza Will Hold The Exhibition Of "Esprit Dior Dior Spirit".

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The Xiaobian of the network introduces the exhibition of "Esprit Dior Dior spirit", which will be staged in Ginza, Tokyo.

Recently, the famous French fashion house Christian Dior has made a big move. It plans to hold an early autumn conference in Tokyo in December 11th.

Earlier, Dior took over a four storey building on the main street of Ginza (Ginza) in Tokyo.

Space, preparing for its latest Esprit Dior retrospective exhibition, is officially open to the public on Thursday, and will continue until next January 4th.

Meanwhile, the flagship store, located in Omotesando, was operated by the famous architect Peter Marino, and was renovating for the first time.

Dior Omotesando store inside

The Dior brand's attention to the Japanese market is obvious, but this is not the first time. As early as 2012, the brand also renovated the Ginza store, which was earlier than the current term of the creative director Raf Simons. "I have to say that we want to introduce the market to Raf Simons," said brand CEO Sidney Toledano. "After the early spring show in May, we can go to another country to hold an early autumn show. Then we thought of Japan, because we have a long history, traditional and modern feeling with Japan, so this is a suitable place, and Raf is also very excited about this idea."

Sidney Toledano

Toledano said that even after the sales tax rose in April, the Japanese market will continue to perform well, which is a positive trend for global brands.

As of September the 30th, the Christian Dior Couture Brand Company recorded a total revenue of 417 million euros, or 524 million 900 thousand US dollars, an increase of 13% over the same period last year, and Toledano said the strong momentum is continuing.

Esprit Dior Dior spirit Exhibition

The Esprit Dior Dior spirit exhibition was first unveiled in Shanghai last year and continues to expand.

The exhibition mainly displays the classic design and more modern form of the 50s and 60s brand, and displays similar aesthetics through different themes.

Tathagata is the first series that Simons has built for its brand: pink, blue embroidery, Eugen gauze dress and gauze dress in the 2012/13 autumn and winter series, hand painted silk gauze dresses from the 2010/11 autumn winter series designed by John Galliano, and the blue taffeta dress in the "around 1960" series.

In addition, other highlights of the exhibition include pictures and design manuscripts showing the relationship between the brand and Japan, classic perfume bottles and interactive touchable screens, all of which leave a brilliant mark in the history of the brand.

In addition, Dior is opening up in Seoul next year.

The plan is designed by the French architect Christian de Portzamparc and Marino respectively.