Spinning Enterprises To Expand Domestic Sales And Not To Lose Foreign Markets

When clothing is sold domestically, it is urgent to overcome the "acclimatization" and create an independent brand. It is affected by the financial turmoil. More and more garment enterprises are facing the crisis of reducing foreign trade orders and increasing the risk of foreign trade receivables.

Yesterday, a number of garment enterprises originally specializing in foreign trade orders said that due to the impact of the financial turmoil, the foreign trade orders of enterprises were much less. In order to enable enterprises to continue to develop, they began to turn the future market of the enterprises to the domestic market.

Nowadays, only more than 40 Korean clothing companies have purchased pavements or office buildings in Humen Fumin business center to prepare for the development of China's domestic market.

As one of the eight pillar industries in Dongguan, the textile and garment industry has a total of over ten thousand garment enterprises, occupying a large proportion in the export volume, and has its own special status and characteristics.

According to customs data, exports of textiles (including garments and textile yarns) in 2008 amounted to 4 billion 660 million US dollars, up 1.6% over the same period last year.

However, under the impact of the financial crisis, garment enterprises and clothing exports in Dongguan are also facing severe challenges.

In the face of the severe impact of the international financial situation on the textile and garment industry in Dongguan in 2008, some experts say that expanding domestic sales is a good way. The clothing industry must learn to find new cheese in crisis.

(1.) the company is not the boss of the Yu Lan garment factory. It has been in the US market for more than 5 years.

3 years ago, due to the needs of business development, she chose to set up his own garment factory in Humen.

Speaking of the impact of last year's financial turmoil on her business, she also couldn't help exclaiming: "the financial turmoil has brought certain economic impact on enterprises. Although enterprises are fixed customers in the United States, the orders they issued have been reduced to varying degrees, coupled with the instability of the US dollar exchange rate and the greater risk of receivables, so even now there is a single list, I dare not take orders."

The domestic market attracts enterprises' eyeballs and stems from the needs of enterprises' survival and development in the future. She begins to take a fancy to China's domestic market.

A few days ago, she ordered the stalls of Fumin business center and opened office buildings, stepping out of the first step of her business entry into China's domestic market.

But Jin also understands that it is not a simple matter to win a place in China's domestic market.

She said there is a big difference between doing business and doing the market.

"To make foreign trade orders, enterprises only need to be responsible for production, and there is no need to consider too much about product design, research and development and market opening."

However, if we sell our products domestically, enterprises should not only attach importance to production, but also pay more attention to the R & D design of products, the terminal market of products, and even after-sales service of products.

One of the most important points is the R & D design of enterprises, and the products must have their own characteristics, and they need to be constantly updated, and new products will be launched constantly, so as to attract the eyes of consumers.

Jin Lvling believes that it is not easy to do well in the domestic market, but this is the choice she has to make.

Because the development of enterprises can not stagnate, otherwise it will be more difficult to survive.

Xu Bingxia is one of the 2. South Korean bosses who are seeking to expand their domestic sales ratio.

In 2005, he came to Humen to set up his own garment factory. He always made foreign trade orders, and his products were mainly exported to Korea and Japan.

Since last year's financial crisis, he realized the trend of foreign trade orders, so he set his sights on China's domestic market.

"This year, I have adjusted the proportion of the internal and external sales of the company to 50%."

Xu Bingxia said that in order to become China's domestic market, the products of enterprises must have their own brands, so he registered his brand in China.

Now, he has his own brand store in Shenzhen, Guangzhou and Shanghai.

Now, he has spent a lot of money to buy 2 stalls in Fumin business center, and intends to build it into a logo store to make it a window for brand publicity.

Liu Jianwen is the general manager of W&B Wen Bang (Hongkong) Industrial Co., Ltd. in 2001, he began to enter the clothing industry, mainly selling the clothing products he made to Japan, Korea and some Southeast Asian countries.

After the financial crisis, his foreign trade orders decreased by 25%, which made him feel the pressure of enterprise development.

"The proportion of export and domestic sales last year is 8: 2, and this year, due to the reduction of orders, the company plans to make major adjustments, and the ratio of export to domestic sales is adjusted to 5: 5.

At present, the company has officially entered the business sector to register its own clothing brand.

Liu Jianwen said with a smile.

When it comes to the difference between exporting and making brands, Liu Jianwen seems more confident. "Before the list, more than 60% of the products were developed by their own companies.

Because of this, the company has considerable confidence in product development. "

The adaptability of products is determined by market, Liu Jianwen said. The biggest difference between domestic market and foreign market is the adaptability of products.

Originally, export products were developed, and the products developed by the company would be suitable for the consumers of the products sold.

Today, companies need to develop products that meet the needs of export consumers, and develop products that meet the needs of domestic consumers.

For this reason, the company has hired 2 fashion designers who know a lot about the domestic market and designed and developed related products for domestic consumers.

There is another point to do well in the domestic market, that is, the development and possession of the market.

In this regard, Liu Jianwen also has his own ideas: "for the development of the mainland market, the company must be phased, it can not be accomplished overnight.

This year's goal is to make the garments produced by the company occupy a certain share in the mainland market. The next step is to produce related products and pform the general agent system to the franchise chain.

3., both inside and outside the country, taking into account domestic sales and not losing foreign markets, "from 2008, exports and foreign trade were not very good. Therefore, in the second half of last year, I set the target in the domestic market and sold both inside and outside, but from the current situation, domestic sales are much better than export sales.

Although profits earned by domestic sales are not exported, they are better than none. "

Xia Jingzhi, who had been engaged in garment foreign trade in Dongguan for ten years, laughed at the order at the table.

Xia Jingzhi said that he could earn 23 million yuan a year by taking orders from abroad and looking for factory processing, but now there are very few orders abroad.

Later, because his colleagues asked him that there were factories in China, he hoped that he could help with the factory processing, and he would try to turn to the domestic market.

"Just 100 thousand orders have been placed this month, and now we are only going to find factories."

Xia Jingzhi said that fighting for domestic sales is a good way. Many foreign trade companies have been pforming since last year, but enterprises will not lose foreign markets.

Because foreign markets are still the main battleground, the pition to domestic sales is only temporary from his point of view.

In the face of this financial crisis, all of us are thinking about the way to deal with this financial crisis.

In particular, some enterprises with backlog of inventory, how they should digest inventory is also a big problem.

Everyone who knows foreign trade knows that foreign trade clothing will only be exported and rarely sold in the mainland, but the situation is changing. If the global economy is not optimistic, it will be the only way for them to choose domestic sales.

The best choice is domestic large-scale integrated shopping malls and large supermarkets.

But many large shopping malls and supermarkets all say that the price of export clothing is not brand, which is difficult to occupy a favorable domestic consumer market.

Wang Ruifen: manager of the Dongguan public relations department, which has a brand name, Carrefour, said that they also had contact with some garment foreign trade enterprises recently, but many of them were OEM. These foreign trade enterprises were not familiar with the operation mode of the supermarket because of their unfamiliarity with the mainland market. This is a problem that they need to improve in the pformation.

Wang Tian and department store marketing director Wang Wei also said that recently there are export oriented clothing enterprises and their contacts to negotiate, but they also have their own concerns. First of all, export clothing has no advantage in the brand, and what is needed in the shopping mall is brand effect. If a garment has been stationed in shopping malls, it has not received very good results, then it will be useless.

Therefore, if export clothing is to achieve good results in the mainland market, the primary task is to fight for its own brand.

For the remark of Wang Wei, Wu Qi, director of Planning Department of Tianhong shopping mall, agrees.

She said that at present, there are no foreign trade clothing enterprises to negotiate. If there are really enterprises to negotiate, they will also consider it, but they will also stand in the perspective of brand awareness, market performance and so on, and will not introduce any brand with no reputation at will.

Wang Ruifen said that export oriented enterprises do not understand the supply and demand situation of supermarkets, and the retailing industry must accept returns, which are different from domestic and foreign. This is what some domestic enterprises need to improve.

She also said that Carrefour also welcomed such supplier contacts.

For garment enterprises to sell domestically, she does not think it is a long-term business strategy. At this time, suppliers are trying to pform and adjust their strategies.

If they can be successfully pformed and successfully passed the pition period, they will survive.

The lack of domestic sales network is the core issue. In fact, since the second half of 2008, the state has introduced the strategy of dealing with foreign trade in the export to domestic market, and the General Administration of Customs has also issued corresponding support policies, which is of great help to the processing trade enterprises when they export their products to domestic sales.

Pan Rihui, Secretary General of Dongguan textile and garment industry association, said that the implementation of this policy will greatly reduce the liquidity of enterprises, which will be of positive significance for enterprises to turn to domestic markets, especially large numbers of small and medium-sized enterprises.

However, he also pointed out that the lack of understanding of the domestic market and the lack of domestic sales network are the core issues for Hong Kong processing and trading enterprises.

This is also the threshold for processing trade enterprises to expand domestic sales.

Wang Xiaonan: editor in charge