Operation Strategy Of Single Store Management

Grasp the accuracy and timeliness of information, help terminal stores always take the initiative in the current fierce market competition. Information management includes collection, analysis and feedback of all information related to terminals, such as market information, brand information, and goods information.

And customer service management. The operation of terminal stores requires a good and harmonious environment, which is bound to develop customer service management. Customer service management includes government relationship management and customer service management.

Customer service management includes establishing customer information, implementing customer classification management, and maintaining key customers' holiday greetings, gift giving and other relationships. The management and operation of terminal single store is not an isolated project. It is closely watched by the head office or agent (Branch), and it is the cause that develops together with the terminal business.

　　 Self run shop Why do many of them fail to do well?

1, the self run store implements the management of the shopping guide or the manager of the shop manager. Because it is not an investment entity, the mentality of doing things is influenced by factors such as marriage, emotion, the attraction of the higher salary of the outside competitors, and so on.

2, due to the quality of employees Selling skills Different management capabilities are often limited. Store management It is very different from the standard of execution.

3, brand awareness is low, 4P is too weak, there is no influence in the locals, the salesperson and store manager's earnings performance is not high, there is no enthusiasm, no sun like smile, franchised stores are not attracting popularity.

　　 Why is the same brand manifested in a single store performance in some counties and cities, but it is two?

1, the quality of shop managers and financial management concepts are different, that is, there is a good platform and starting point, and can not enhance the performance of single store.

2, as a province has dozens of or even more than 100 cities and counties or above, the specific performance of the shop's support policy is different.

3, because of other brand price wars, the shops are not operating well, and the shops are not operating well, nor do they meet the company's support standards.

4, the level of the market does not conform to the expansion of the brand in the region. Although the penetration of the store has left the brand with a blank point, it is difficult to get through the loss until it is lost.