Rui Fu Global Ranking AOKANG 6 Billion 119 Million Ranked The List

The 100 year old global financial crisis has not only blocked the enthusiasm of Chinese enterprises' brand internationalization, but also provided an excellent opportunity for China's famous brands to go global.

On the morning of the morning of December 1st, the first time in Princeton, New York, the Ruifu global rankings released the list of the most valuable brands in China.

According to the report, the brand value of AOKANG is 6 billion 119 million, which is the only brand in the shoe leather industry in mainland China.

This is the first time in the world financial center New York, known as the "storm eye", to release the famous Chinese brand and brand personas.

Ai Feng, head of the Chinese famous brand strategy and the deputy director of the China Famous Brand Strategy Promotion Committee, delivered a speech at the forum.

He believes that the sustained and rapid development of China's real economy is bound to play an important role in resisting the sweeping global financial turmoil.

"China's most valuable brand" is the core of China's real economy and the representative of excellent enterprises. Strengthening exchanges and cooperation between these enterprises and foreign enterprises to achieve "advantages docking" and "mutual benefit and win-win" is not only the internationalization of China's brand, but also an important measure for the world economy to get out of the predicament.

Unlike the past, the forum also released the first list of Chinese brand builders and 2008 Chinese brand names.

Haier, Zhang Ruimin, Lenovo Liu Chuanzhi and other 8 well-known entrepreneurs have been the first Chinese brand creator list; Austrian Kang Wangzhen Tao, Haier Yang Miao, Lenovo Yang Yuanqing and other 9 entrepreneurs have been awarded the brand's annual figures.

It is reported that this year, China has released 60 major brands, including AOKANG, Haier and Lenovo, which are distributed in 19 industries and 32 product categories, including shoes, sports goods, automobiles and household appliances.

The average sales revenue of the 60 brands was 21 billion 932 million, of which the top 20 average income was 53 billion 141 million, an increase of 15.6% over the previous year.

The 60 most influential consumer brands in China, which have the largest number of international brands in the United States, have concentrated on the important achievements of brand building in the 30 years of reform and opening up.

AOKANG group is a national top 100 private enterprise specializing in shoemaking, involving commercial real estate, biological products, cross industry and cross regional development.

As the largest private shoe making enterprise in China, AOKANG ranks first among the top ten industries in China's industrial enterprises for two consecutive years.

AOKANG shoes, the leading brand of enterprises, have been named the leading brands of leather shoes in China, famous brand products in China, well-known trademarks and so on.

AOKANG group, which is rooted in the local market, has also joined the multinational companies such as GEOX, wanwade, the first brand of Italy shoes, to jointly expand the international market.

The strategic vision of "100 years AOKANG, global brand" is becoming the goal of every AOKANG employee.

In the past thirty years since reform and opening up, the shoe leather enterprises with AOKANG as the leading body have consistently adhered to "integrity" and "quality" as the foundation, with "fashion" and "comfort" as the pursuits, constantly enhancing brand value, and made outstanding achievements in brand culture, brand strategy, leveraging Olympic Games, technological innovation, and counterplea and anti-dumping.

AOKANG, together with the 60 major domestic brands, has carried the banner of "China's own brand".

"China's most valuable brand" has been released for 13 consecutive years. It is a ranking for China's leading industry and competitive consumer brand. Since 1995, it is the earliest research on brand value in China.

The research report is released once a year. It has become an important reference for investors, consumers and all sectors of society at home and abroad to understand Chinese brands.

The fourteenth brand issue this year is co sponsored by the US China International Cooperation and Exchange Promotion Association, the US Department of Commerce, the US SME management board, the Rui global ranking group, and Beijing brand asset appraisal Limited.

The collective appearance of China's most valuable brands in New York has attracted the attention of American businesses and investors.

Hundreds of American business representatives participated in the press conference of Chinese brands to further understand Chinese brands and seek opportunities to cooperate with Chinese enterprises.

It is also learned that the domestic press conference is scheduled to be held in Beijing on the afternoon of December 16th, when the 08 most valuable brands will be released in the United States.

Yang Jing: editor in charge