Deep Disclosure: The Leading Shoe Industry In Korea

< p style= "text-align: left > > 25-27 October 2012, the three day" Busan international a target= "_blank" href= "//www.sjfzxm.com/" shoes "/a" Industry Exhibition "(2012 BISS) was held for three days. It was sponsored by the Busan municipal government and the Korean shoe revitalization center. The exhibition area was more than 10000 square meters, and about 150 exhibitors were incorporated, integrating the upstream and downstream industry chain of finished products, manufacturing last parts, raw materials, machinery and equipment.

Continue to highlight the "sophisticated technology and IT technology" style, the introduction of "intelligent technology, anti-skid anti slip, personalized customization, fashion trends, innovative technology, ecological health" and other six main lines, announced that the Korean footwear industry's leading international manufacturing technology and brand concept ushered in a new growth period.

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< p > Korean shoe products, as the representative export commodities of South Korea since the beginning of 90s, is an indispensable driving force for Korea's economic growth and export expansion.

But as the factory's overseas pfer and labor costs rise, the industry is going down.

Nevertheless, the world's footwear brands such as Nike, Adidas, Reebok, KISWISS, FILA and other OEM orders still occupy more than 30% of the capacity of Korean shoe manufacturers.

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< p > with the slogan of "revitalizing the Korean system" a href= "http://sjfzxm.com/news/index_x.asp" > shoe industry < /a >, the Busan international footwear exhibition held under the leadership of the Korean government of Busan and director of the Korean shoe industry revitalization center, with a view to "strengthening the technology trade through the Busan international shoe Exhibition", will enable the Korean footwear industry to develop to a higher level by maintaining overseas investment.

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< p > the author went to Korea to attend the exhibition in October this year. The purpose is to explore the leading way of Korean shoe making industry to serve the domestic counterparts.

According to what he saw and heard, he collate five "treasure books": < /p >

< p > < strong > 1. Serious and rigorous, first-class shoe making process < /strong > < /p >

During the exhibition P, I had the honor of visiting the first brand enterprise of Korean mountaineering shoes, "TrekSta" and the famous women's shoes and men's shoes enterprises "ANTONI".

Almost shocking can be used to describe the Korean shoe business trip. They also have: < /p >

< p > a huge R & D room: equipped with foot type research, last type design and development, functional testing, analog anti trust, 3D/2D aided design, foot pad research and development, advanced CAM manufacturing equipment and other technical equipment and technology team.

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< p > first-class workshops: planning clean production lines, uniform work uniforms, dedicated staff, quiet and orderly working environment, modern warehousing and logistics facilities.

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< p > "bright makeup" beautiful female worker: This is < a href= "http://sjfzxm.com/news/index_p.asp" > South Korean shoe enterprise < /a > pleasing to the eye.

In assembly lines, health rooms, and finished goods packaging stores, you can meet young people who are not young but are polite, clean, hardworking, and hard-working.

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< p > noble brand dream: during the visit to "TrekSta", the founder shared his brand dream with a very firm and confident tone. By 2016, "TrekSta" will be the top five in the world.

In the "ANTONI" visit, the business goal is to make Korea the first and do well in the Asian market.

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< p > the most unforgettable thing for visitors is that Korean companies are serious and persistent.

Perfect shoe making quality and strict production management, TrekSta can spend large sums of money on the development of outdoor testing equipment for mountaineering shoes, and carry out meticulous and strict quality testing, such as bending test of finished shoes, testing of rubber wear, fabric pressure test, ultraviolet radiation test, sewing line water absorption test, shoe material water absorption test, < a target= "_blank" href= "//www.sjfzxm.com/" > cloth > /a > friction test, a target= "a", "TrekSta", "leather" waterproof test, leather fading test, low temperature torsion test, constant temperature aging test, and so on. At the same time, an instrument capable of detecting whether leaking of leech material is introduced -- centrifuge... The founder of TrekSta shared a small story: in production, to achieve

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< p > < strong > two, devoting major efforts to developing creative design and advocating the whole concept < /strong > /p >

< p > design is inseparable from "creativity".

The most attractive part of the Korean wave is its developed creative industries. The most distinctive feature is the overall concept of its advocacy.

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< p > to capture the streets of Korea, you can catch "a" and "_blank" href= "//www.sjfzxm.com/" > clothing, /a, handbags, shoes, handcrafts, scarves, buttons and so on. It is not because of the beauty and beauty of their faces that they are the superiority of the urban men and women who embody the whole match.

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< p > no matter shop, SHOPPINGMALL, wholesale market, street shop, seldom seen single sales of < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > and shoes, even if there are only specialized wholesale and retail market or floor.

In the world's largest department store, the new world of Busan, specializing in the sale of shoes, the floor also attaches great importance to the overall concept creation: shoe display visual effects, category and series of scientific collocation and display and so on.

At the 2012 BISS exhibition, exhibitors launched the overall design of costumes and shoes, which was greatly appreciated by the audience.

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< p > cartoon elements are also a form of "Korean wave", which is almost permeated into people's clothing, food, housing, pportation, use, even facial make-up, body beauty and plastic surgery, and I noticed that some Korean private residential facade decoration also used cartoon effect.

At 2012 BISS, exhibitors launched smart shoes with cartoon elements.

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< p > I believe that the popularity of the Korean wave is one of the reasons why Korea has brought together many global luxury goods and products to create a "/p".

< p > a colorful and rich shopping paradise; secondly, it has created a unique "Korean wave" culture, occupying a seat in the world's brand forest and leading the Asian fashion trend.

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< p > < strong > three, new materials and new technology, leading the fashion trend < /strong > /p >

< p > development and application of new materials and technologies are indispensable elements of Korean culture.

The application of shoemaking represents the increasingly open outlook and aesthetic taste of Asian lifestyles.

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< p > visual technology: in the shoe material area of 2012 BISS, the most striking eyeball is the "dazzle" material introduced by shoeholders. These materials are applied to sports shoes, men's shoes, women's shoes, children's shoes, boots, casual shoes, fabrics, accessories, LOGO, shoelaces and other decorative pieces.

Even some materials can display different colors and patterns on the vamp according to the induction of light.

In addition, nostalgic retro elements are also a feature of this exhibition. Hi-tech fabrics are added to retro vision, applied to handbags, clothing, scarves and boots, that is, continuing tradition and being close to life.

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< p > ecological health care: as is known to all, the technology of artificial leather, superfine fiber and mesh fabric in Korea has always been the front end of the world. In recent years, the health consciousness of the whole country has been increasingly strengthened. Therefore, in the shoes closely related to human health, Korean shoe enterprises pay special attention to the ecological health requirements of materials, crafts and parts, and bring forth new ideas and lead the Asian fashion trend every year.

The eco health care can be found in the patent exhibits of all kinds of exhibitors. The environmentally-friendly cold rubber boots, "Baboo" a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Product ecology, "SoleMax" spring insoles, foot shoes with vibrators, ultra light skin shoes, intelligent shoes for children's intelligence development, built-in fitness shoes with "air arch" body-building apparatus, taekwondo shoes with the concept of "Oriental martial arts", "PIIPIINOO" magic zipper shoes, reflection color film Luvviole (different angles to see different color changes), and shoelace fasteners with "flight system". 2012 BISS

There are many different kinds of eyes.

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The best use of P is the epitome of Korean shoe making high-end manufacturing.

I mentioned the use of "dazzle" material in the front. < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > boldly embellished them on shoes, interior, ornaments, LOGO, shoelaces, heels, soles and other components, and even used different parts of shoes, such as sports shoes, men's shoes, women's shoes, children's shoes, boots, casual shoes and other components.

The exhibition of materials has been shocked again. For all kinds of functional fibers that have never been heard before, they only hate the narrow knowledge: the comfortable, bright and durable PTT polymers; the four channel polyester fibers with high sweat absorption properties; high performance carbon fiber and aramid fiber; high temperature resistance, corrosion and radiation; durable, safe, non resistant inorganic antibacterial fibers; antistatic synthetic fibers; far infrared fibers that promote blood circulation and accelerate the metabolism of human body; radiation resistant ultraviolet resistant fibers; natural fibers with natural antibacterial, odor, moisture absorption, heat and corrosion resistance, anti radiation and static protection; and intelligent fibers for wrinkle free, temperature free, waterproof, and mildewproof. Not only that, fiber and new type on the third floor of BEXCO new hall.

If the first floor material exhibition area is small, the third floor exhibition area is great, and the application of these materials is very eye opening. The same fabric accessories can be used for shoes, handbags, sofas, cars and aviation interior decorations.

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< p > < strong > four, the overall R & D technology upgrading, with special emphasis on basic research < /strong > < /p >

< p > the Korean footwear industry has gone through the glory of the 80s of last century and the silence of 90s. It has risen again at the beginning of the new century.

They realized that staying on the surface of shoemaking is far from enough to achieve sustainable development.

So, about ten years ago, we began to make painstaking efforts in the basic research of shoemaking. We invested a lot in sports mechanics, skeleton analysis, nerve pmission, foot pressure analysis, relationship between foot and last, shoe material research, comfort research, rehabilitation physiotherapy, foot hygiene, shoe making technology, IT technology, process innovation and other fields. In addition, a series of adjustments have been made with shoe manufacturers' brand establishment, sales and service promotion, sales network construction and so on, so as to re establish the status and influence of the Korean footwear industry in the world market.

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< p > in recent years, the Korean footwear industry has decided to rely on years of accumulated manufacturing technology, based on functional research such as foot orthosis and human health care, to focus on the development of accessories decoration, new technology, new materials and new equipment applications, with a view to have new international competitiveness.

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< p > to enhance the experience of consumer wear shoes, Korean shoe companies also do everything at all costs, from the digital collection of consumer foot 3D data to the matching of computer last shoe last, comfort shoe last development, 3D shoe design software application (1), 2D shoe design version software application, CNC leather cutting machine application and other leading international software and hardware inputs, ensuring that consumers can wear comfortable shoes and achieve customized customization at lower cost.

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< p > 2012 BISS, I saw the Asian CAD/CAM leader Emma NC, as the only CNC leather cutting machine exhibitor in this exhibition, attracted many Korean shoe enterprises to visit and understand.

According to the person in charge of the booth, Korean enterprises have advanced ideas, attach importance to science and technology, invest in new technologies, like "armed factories and technicians", have a strong sense of environmental protection, and some of them are expensive and physical properties such as carbon fiber have great demand for CNC cutting machine (blade cutting). Laser cutting will scorch and do not produce high quality.

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< p > it is reported that Emma received large orders from South Korea last year, 2012BISS, the company invested more resources to operate the Korean market, with a view to meeting the needs of Korean shoe companies and shortening the service radius.

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< p > < strong > five, reshaping the position and starting the independent brand < /strong > /p >

< p > Busan, Korea, has produced 70% of the world's shoes.

But a considerable number of shoemaking enterprises disappeared in the middle of 90s.

The main reason is that these enterprises do not have their own brands, only rely on processing and production, can not maintain long-term vitality.

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After seven or eight years of silence, Korea, with its rigorous and pragmatic style, excellent and leading know-how and innovative ability, has portrayed the brand culture of Asia's high level "Korean wave", disseminating the concept of Asia and advocating the healthy culture and lifestyle of P.

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< p > Korean wave is another popular cultural force in Asia after Japan.

Since twenty-first Century, Korean products and culture have become popular in the world, especially in the era of Y.

The Korean wave phenomenon is common in Asian countries. Among them, Japan, Hongkong, Vietnam, Thailand, Malaysia, Singapore, mainland China, Philippines and Taiwan are most obvious, and they are India, Middle East, Central Asia and Russia.

It is rapidly expanding to the Americas and Latin American countries outside Asia, especially in Mexico and Argentina.

The Korean stream is becoming more and more popular in the United States.

In Europe, Australia and Africa, the Korean wave has also risen.

Korean wave has become synonymous with the rise of South Korea's economy.

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The "international fashion show" and the "Busan Pre-A-Porte fashion show" held in the same period with the current p BISS have made all the audience bathe in the "Han Feng", with advanced, popular, innovative, dynamic, technological, comfortable, personalized and intimate fashion experiences.

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