Zhejiang Jinsha Textile New Plant Will Be Completed In The Future And Will Develop With Innovative Ideas.

< p > > recently, < a href= "//www.sjfzxm.com/news/index_p.asp" > Zhejiang < /a > Golden yarn < a href= "//www.sjfzxm.com/news/index_c.asp" > textile > /a > Products Co., Ltd. the new plant completed relocation ceremony and marketing conference was held in Taizhou, Zhejiang Province, and the honorary chairman of the China Silk Association, such as Yi Hui, attended the meeting.

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At the P meeting, the chairman of Jinsha home textiles "a href=" //www.sjfzxm.com/pioneer/ "Wang Jinshu < /a" said that Jinsha home textile always adhered to technological innovation to create excellent brands, and focused on making the home textile industry bigger and stronger, and put most of the profits into the company's expansion, so as to make the gold yarn home textiles into a solid century centred brand.

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< p > Jinsha home textile was founded in 1986. It is a large domestic textile enterprise mainly engaged in import and export trade. It is the main production base of high grade cocoon silk products in Zhejiang province. The sales of gold yarn silk ranks the top in the country.

In 2004, Jinsha home textile began to open up the domestic market, and built its own "little spring" in the "economic cold winter", and successfully introduced the advanced marketing mode of brand franchise.

Today, the old and new factory area of Jinsha home textiles covers an area of more than 23000 square meters with a floor area of more than 35000 square meters.

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< p > < strong > innovation based on three pronged < /strong > < /p >

< p > "building the first brand of China's new home supporting home textiles" is the strategic goal of 12th Five-Year planning for Jinsha home textiles.

With the relocation of the new factory area, Jinsha home textile also set a new goal for itself: to actively attract customers, from 2013 to achieve self export of more than $30 million, an annual increase of 30% from the year 2015 to 2015 export delivery amount of more than $50 million.

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< p > Wang Jinshu said that the innovation of Jinsha home textile will be three pronged.

The first is product innovation. At present, Jinsha home textile has more than 100 patents, and promises to launch at least 8~19 new products suitable for terminal sale every month.

The second is service upgrading. Jinsha home textile will tailor a comprehensive service system for customers, including location selection, shop guide shopping training, new store support, regular visits and a series of measures.

Third, we must strengthen the building of talents, train management personnel and technical backbone to form a perfect team, which will bring fresh vitality and unlimited development potential to enterprises.

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< p > "brand awareness is the key for an enterprise to become bigger and stronger."

This is the consensus of the cadres and staff of Zhejiang Jinsha Textile Co., Ltd.

Wang Jinshu said that in the increasingly complex market competition environment, the value of a strong brand is unlimited. Therefore, creating a strong brand and long-term maintaining and strengthening brand competence has become a problem that managers must face.

Since the Create Company, Jinsha home textile has attached importance to brand building. We should not only brand the brand in terms of quality, price, profession, integrity, innovation, and service, but also constantly give the brand new connotation and establish a brand new image.

Brand construction follows from product brand to enterprise brand, from enterprise brand to product brand, step by step and step by step.

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< p > it is understood that Jinsha home textile will further develop chain store mall counters, OEM processing, brand operation and other businesses, adhere to the brand as the core, the "12th Five-Year plan" to achieve the national franchise stores and shopping malls 300 counters, and will expand sales channels in the hotel supplies group purchase, online shopping and other fields to improve domestic market share.

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< p > in addition, it will also improve the degree of specialization, regionalization and differentiation. According to the demand of market segmentation and the competitive advantage established, we should clearly define the consumption level and consumption requirements of consumers, make full use of the advantages of foreign trade products, give full play to the advantages of more than 20 years' export drawnwork, and guide them to the design of domestic products, so as to make them unique and professional.

In terms of product design, we will give more consideration to individual needs, provide excellent quality - price - functional combination services, and become the top brands in the country.

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< p > < strong > relying on science and technology to achieve ecological cycle < /strong > /p >

< p > the characteristics of agricultural technology of Jinsha home textile are very obvious.

According to Wang Jinshu, Jinsha home textile has signed a contract for the cultivation, purchase and subsidy of agricultural circular economy in Guangxi and Zhejiang silkworm base and more than 30 natural villages, and the area of mulberry garden has reached 16 thousand mu.

These nurturing and radiation mulberry garden every day, "absorbing new materials", absorbing large amounts of carbon dioxide, for energy conservation and emission reduction and the formation of ecological civilization construction of low carbon economy has made certain contributions.

At present, Jinsha home textile has formed a one-stop mode of base seed production, planting mulberry, silkworm, cocoon harvesting and drying, and silk products. It has played an important role in the agricultural circular economy production of "company + factory + farmer" cocoon and silk industrialization.

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At the same time, Jinhua home textile is also based on ecological development, organizing and implementing a number of provincial and municipal major projects and technology related projects, such as "regenerated silk fiber products and development", "Research on the production of high elasticity health silk floss by using lower cocoons", "natural cocoon (silk) series product development and other natural (chemical fiber) fiber wrapped composite processing technology and product development" and so on. P

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< p > the implementation of these projects has played a vital role in the implementation of the agricultural circular economy, improving the technical content of cocoon silk products, comprehensive utilization and reducing the cost of silk products, and improving the added value of products. Meanwhile, it will play a positive role in promoting the technological progress of the pillar industries of the circular economy, optimizing the internal structure of the industry, and forming the brand effect.

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