Clothing Shop Grassroots Model Marketing The Highest Monthly Income Of 70 Thousand

With online shopping being accepted by more and more people, buying online

Shoes and hats are no longer strange.

However, some of the shop's model photos are too fake to let customers know more about the wearing effect of clothes, resulting in many online shopping people who dare not play lightly.

How to make customers feel relieved? Reporters recently found in the interview that many online shops began to invite customers to buy clothes as models, but a grass-roots model with Zhang Pingfan's real life breath not only brought many visitors to the store, but also created a hot career in online shopping.

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Upload photos, store offers

Ms. sun, who was born after the birth of a citizen, was physically fit. She bought two pairs of trousers from the shop because her clothes had not been fitted.

After the pants were delivered, an invitation letter in the package box caught her attention. "If you wear our pants feel appropriate, please upload your photos to the shop gang. We will return 10 yuan in cash to your account and give you 20 yuan shop coupons."

The two pairs of trousers are only 180 yuan, and they can earn 20 yuan by taking pictures. Ms. sun began to think that it was a trap for the shopkeeper, but she felt that she would not lose anything if she passed a picture, so she tried it and the store gave her a discount.

A grassroots model enters 70 thousand

Reporters then went to various shopping websites and found that many online clothing stores attached great importance to the marketing of grassroots models.

A well-known electricity supplier even claimed that the "grass root model" team of the brand has nearly 3 million people. On the website, these grassroots models have special exhibition areas to share the skills of clothing collocation and photo skills of personal portrait.

Grassroots model shopping has certain rebates, and can also participate in the competition activities launched by the website.

For example, a shop has recently launched a "casual shirt contest", and the most popular grass root model will get a camera.

On another well-known shopping website, some of the more successful grassroots models have already opened their own businesses to take photos for online stores.

The model will publish its own photos on the website, and publish the data of "three sides" to attract the patronage of the clothing shop.

Usually, the cost of a picture taken by a young model under the age of 30 is 10 yuan. The reporter found that the most successful model on the website took 7114 pictures of clothes in one month, that is, the monthly income of the person was over 70 thousand yuan.

In the survey, the reporter also found an interesting phenomenon. Because the number of old models is scarce, the price is higher than that of the young girls. The price of a Shanghai old man's "endorsement" clothing is 60 yuan.

"Photographers are most critical."

This emerging industry is really profitable, so what is the trick in doing this? For this, the reporter tried to contact several popular grassroots models, but the other party heard reporters not immediately talking about business, and instantly disappeared.

After many efforts, the reporter interviewed Xiao Liu, a grassroots model who was in junior high school. She told reporters that she earned two thousand or three thousand yuan a month as a model, so she also sold some models besides modeling.

Little ornaments make pocket money.

As a "not successful" grassroots model, Xiao Liu thinks he is not lost in appearance, but rather lost in the photographer.

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"My photo is very simple, so that photography loving students in the dormitory to help beat, those who earn a million yuan a month are generally asked professional photographers, the photos taken are also very family, but the effect is much better.

Then the industry needs to invest. At the very beginning, it is necessary to invite professional teams to do business and advertise and brush up the rankings on the website. This needs money. As a student, I have no such ability.

Xiao Liu said.

Grassroots models fit for small shops

Yesterday, when reporters interviewed online shopkeepers, many shopkeepers were highly praised for grass roots models.

Mr. Wang, who runs the brand down garment business online, told reporters that consumers have three advantages in modeling.

First, there is no need to spend a lot of money on hiring professional models, which saves a lot of money. Secondly, consumers are more realistic in modeling and more easily accepted by other consumers.

"There are also a few expenses and coupons I give to the model consumers, who are also taking a repeat customer for the store, which is almost the same as the discount promotions, so the grass roots model is best suited to our relatively weak online stores."

Mr. Wang said.