Issues To Be Noted In The Positioning Of Clothing Exhibition

Exhibition positioning is not enough

　　 Fashion Exhibition The characteristics and advantages of positioning to the clothing exhibition, the inadequate expression of the benefits brought to the exhibitors and the audience by the clothing exhibition, or the failure to fully summarize the characteristics and advantages of the clothing exhibition, as well as the benefits that the exhibition can bring to the exhibitors and the audience, leads the exhibitors and spectators to have only a very narrow impression of the clothing exhibition. The lack of positioning of clothing exhibition will automatically exclude a part of exhibitors or spectators from the target customers of clothing exhibition, which is not conducive to the development of clothing exhibition.

　 Too much orientation

The clothing exhibition positioning exaggerates the characteristics and advantages of the clothing exhibition, as well as the clothing exhibition that can bring the exhibitors and the audience. interest Or the characteristics and advantages of clothing exhibition and the benefits that clothing exhibition can bring to exhibitors and spectators are not feasible. The positioning of clothing exhibitions will make the exhibitors or spectators produce unrealistic expectations for clothing exhibitions, which is not conducive to the sustainable development of clothing exhibition.

Exhibition positioning ambiguity

Clothing exhibition positioning can not clearly and accurately express the characteristics and advantages of the clothing exhibition, as well as the interests of exhibitors and spectators, or the characteristics and advantages of the clothing exhibition, and the presentation of the interests of exhibitors and spectators can be more confusing, so that exhibitors and spectators can only have a vague and confusing concept of clothing exhibition, and do not know its special features. The vague positioning of the clothing exhibition will lose the brand appeal of the clothing exhibition, and is not conducive to the cultivation of the competitive advantage of the clothing exhibition.

Exhibition positioning doubts

Although the positioning of clothing exhibition is accurate and clear, due to the problems of field operation and so on, exhibitors and spectators are difficult to understand and understand the positioning and publicity of fashion exhibition from the scene and practical operation of clothing exhibition, thus causing doubts about the positioning of clothing exhibition, and creating a distrust of the overall clothing exhibition. The doubt of clothing exhibition positioning is one of the fatal injuries in the process of clothing exhibition, which is not conducive to the recognition of the target audience and the public.

　 Rigid positioning of exhibition

Positioning of clothing exhibition can not keep up with Market situation With the changes and changes in the market situation, the positioning of clothing and exhibition is still the same, lagging behind the market situation, and can not reflect the latest requirements of the market for clothing and exhibition. The rigid positioning of clothing exhibition will make the clothing exhibition gradually aging and losing competitiveness, which is not conducive to the development of the clothing exhibition with the development of the market.

　 Exhibition positioning is out of city positioning

City is the bearer of clothing exhibition. Whether the location of a city's exhibition economy is accurate or not is the key to cultivating brand exhibition. It determines whether a city's exhibition economy can be bigger and stronger and the image of the city be molded. And city marketing must also highlight the city's image through comprehensive business activities and social activities. As one of the urban social activities, the clothing exhibition should also be unified city positioning and Exhibition positioning.