Disney Announces Pregnancy Baby Brand In China

Walt Disney company yesterday announced its launch in China.

The brand, the expectant parents and new parents for China, accompany the Chinese babies to create beautiful moments from the beginning of life.

Disney announced the news on the first day of the twelfth CBME China pregnancy baby show.

The exhibition was held in Shanghai from 18 to 20 July as the largest exhibition of pregnant and infant children in Asia.

"We are very happy to bring the brand new baby Disney to Chinese families.

Every family with children is always full of joyful memories and beautiful moments, and so is Disney baby.

Mr. Disney, senior vice president and managing director of Greater China Department of consumer goods, said Mr. Han Gang.

"In order to help parents build ties with their children," baby Disney "aims at providing quality products, bringing a bit of" wonderful Disney "in every warm moment between parents and children.

"Baby Disney" is committed to high-quality and innovative design for every baby tailored to create a unique all-weather product experience, including

, infant furniture, travel products, special tableware, bath related products and toys series.

Consumers can buy products in China's major department stores, hypermarkets, maternal and child products stores and online shopping centers.

At present, the products of "baby Disney" include baby Disney clothing produced by Shanghai Li Ying house, bear bear Vigny series umbrella car produced by good children group, Combi Disney baby bottle, drinking cup and baby bed bedding of Wuxi embroidery.

More Disney baby products will be launched in the second half of the year.

In China

On the other hand, the "baby Disney" exhibition hall is unique, guiding visitors to feel the joy of their parents through different theme areas and experiencing how to take care of neonates at different times.

A series of products show their intimate design, provide mothers and babies with more considerate care, and accompany them grow healthily and happily.

Disney, vice president of fashion and home licensing business in Greater China, said: "the brand of" baby Disney "launched in the year of dragon is remarkable. It is reported that more than 17 million baby babies will be born this year.

We hope to work together with our local partners to share the joy of our first family with Chinese families.

At present, over 0-3 of infants and young children in China are over the age of 70 million, creating more than 140 billion yuan each year.

It is estimated that with the increase of middle class families, this figure may reach 210 billion in 2015.

"Baby Disney" was born in the United States in early 2011, through a series of high quality products tailored for newborns and parents. Nowadays, "baby Disney" covers almost all the product needs of infant growth stage.