Worden Card Joins Sina Tourism To Speed Up Its Brand Travel Strategy

Charm Jiangnan, water village Wuzhen! Wuzhen is located in the northern and Northern waterfront pportation hub, because the water into the city, near the river into port.

Known as "the land of fish and rice, the house of silk" and the reputation of "Oriental Venice".

In April 26, 2012, Worden Khan Sina launched the second phase of the Chinese culture tour.

It is reported that Worden card's Chinese culture tour takes "landscape culture ancient and modern" as the main line, aiming at exploring the beauty of the earth and the humanities. It is implanted into the interactive links of the Worden card leisure travel equipment experience, the famous blogger college, the micro-blog live broadcast, the scenic area introduction, the online registration, and so on, while Wuzhen has become the second stop of this activity by virtue of the small bridges, the flowing water, the water and village customs of the people, the exquisite elegant residential buildings and the history and culture of more than six thousand years.

Worden card delegation first came to the West Gate Scenic Spot in Wuzhen to experience the "new" experience of ancient town tours.

Walking in the alley, lingering in the special food, people seem to travel through the ancient and modern times. This new feeling is not only in the daytime sightseeing, but also in the colorful night travel and leisure activities. On the second day, through the narrow watercourse of the town, Worden card delegation came to the East gate scenic spot.

There are simple houses built beside the water, and there are also some boats sailing on the river. The smoke rises from the depths of the alley. Compared with the "freshness" of the west gate, there is a simple beauty.

With the successful launching of the first phase of the Wudang Mountains tour of Worden card Sina Chinese culture tour, the theme of the second phase of the Wuzhen tour has been widely spread and praised on the Internet and in the donkey circles since it was launched online on Sina travel channel.

The tour in Wuzhen lasted for four days, and more than 10 events were invited and selected.

Tourism people appreciate the Worden card leisure equipment in the product experience process.

The blogger came back and said, "I hope Worden card's travel equipment can go to the world with our travellers' footsteps." the view of the blogger's five elder brother gives Worden card "the better and the stronger, the stronger."

And said it would recommend Worden card to its friends and bloggers and fans on micro-blog.

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The building of brand influence depends not only on media dissemination, but also on consumers' experience in product purchase and consumption.

Therefore, starting from the second phase, Worden card takes this event as an opportunity to hold promotional activities at all terminals in the country. The best lucky consumers are lucky to have a free trip with members of the Worden card club.

While promoting product sales, it also conveys Worden card brand leisure culture, strengthens brand attention and reference rate, and raises consumer loyalty. According to the data analysis, sales of Anhui, Shandong and Fujian increased by 15% to 25% compared with the same period, and the activities and brand culture were truly promoted.

The combination of consumer interaction will help Worden card achieve sales growth across the country.

Related marketing commentators said: Worden card is cross border leisure equipment brand, and the world's most influential tourism media "Sina tourism" strategic alliance to win the brand leader in the field of leisure equipment.

It is the acceleration of sponsoring Sina's famous Chinese cultural tourism activities.

Further deepening of the leisure strategy.