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Italy Small Workshop FASHION Management Mode Is Very Popular.

2012/4/23 13:12:00 16

ItalySmall WorkshopsWomen'S WearLuxurySocial CultureHandmade

  

Italy

It's a shopping paradise. The luxury of shopping can make people who love shopping go crazy.

But in Italy, where luxury goods are rampant, there is a unique shop hidden in the streets and lanes.

The prices of clothes in these shops are not as luxurious as international brands, but they are not parity. The styles are not at the forefront of fashion, but they are absolutely tasteful and high quality.

Such self-designed and hand-made small workshops attract people with taste and enjoyment.


Some people will think of this kind.

Small workshop

It is unbelievable to operate, especially in the birthplace of many luxury brands.

This will start with the special environment of Italy.

Italy is a romantic country and is full of artistic atmosphere. In such a free and open environment, there will be no shortage of creativity, and everyone can become a designer.

The Italians are also the most enjoyable nation. They pursue not only material things, but "enjoying the spirit" is an ingrained attitude of the Italians. They disdain to be rough and hand-made traditional handicrafts are perfectly handed down.

Therefore, Italy's unique social culture has nurtured such small workshops. Of course, apart from these objective conditions, small workshops also have their own way of management, which is attractive to people and let them occupy a place in the fierce competition market.


Although these small workshops have different styles, walking into them will have a very comfortable feeling.

The shopkeeper's attitude is warm, because every garment contains their thoughts, just like their own children, so they will find the real owners for clothes.

When introducing guests, they will talk about the story behind their clothes, just like old friends chatting, which is much easier for a customer than a "God customer".


The works of stories can arouse people's sympathy. Clothes are also the same. Many clothes are fresh for a while. Once they are in season, they will be put into wardrobes and useless.

And these hand-made clothes, each needle and line are full of emotion, each is unique, which is incomparable to the clothes made on the assembly line, and this vitality will make the clothes more and more lasting with time.


When choosing clothes, the boss will take the initiative to make a variety of collocation of clothes, so that customers can choose, and it is not a rough match. The boss will coat the clothes, even the details of the collar and sleeves will be carefully arranged, perfectly presented in front of the customers, no matter how many kinds of collocation they try, the boss will do so.

This perseverance in the details is the most moving.

In the packaging of clothes, thoughtful service is also revealed. The boss will fold up the good clothes and wrap them in soft white paper, and then ask about the use of clothes. Whether they are wearing or giving away to others, the boss will make the most suitable and exquisite packaging. This meticulous care will make the customers feel that they have bought a "treasure" rather than a simple dress.


From the first step to the last moment of departure, the whole shopping process is enjoyable, and every detail of the service is popular. It can be said that this service enables customers to feel "home at home", and such shopping experience is the real enjoyment.

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