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Technology Is A Strong Driving Force For The Clothing Industry.

2012/2/20 14:47:00 25

Clothing IndustryTechnologyFashionClothing And Technology


We learned this from childhood.

science and technology

It is the first productive force.

In this era of rapid change, technology really affects our entire life, and even the fashion circles that seem to have nothing to do with IT and Zhongguancun.

When it comes to the relationship between technology and fashion, many people naturally think of those bright shows.

science and technology

Or iPhone phones that are necessary for every fashionable person.

Of course, we admit that we still have some fresh Burberry show technology, or iPhoneAPP's advertising brand information, but let people who know you know you better, which can not show the true skills of science and technology.


Some people once shouted "science and technology, people first", and it succeeded, but later it blurred from this sentence, but it was more than anyone else who knew how to say it. This person is apple.

We can't say how advanced Apple technology is, but it's just right for apple lovers.

Apple won the business and invented a gadget called APP, which made countless fashion brands shrink.

The brand without iPhoneAPP is not fashionable, and APP can be used to make the brand stand out.


In addition to APP, there is also a micro-blog, micro-blog's red fire is not necessarily to say, so people thought of ideas, combined with APP and micro-blog, making an interactive micro-blog like APP.

PandoraJewelry, a jewelry brand that is not very famous, has made such a APP, allowing netizens to design their own bracelet.

At first, choose the shape of the bracelet, then add the gemstones one by one.

Pandora has prepared as many as 600 different gemstone components for customers. The subtext is that every woman can enjoy a special bracelet of her own.


You create your own jewellery. When you save it, you can get a romantic name for this bracelet, plus a detailed description. Then, the most important thing is to send it to your friends.

At this time, the so-called micro-blog class APP came into effect. Some people have counted that the total number of APP installed is more than 600 thousand. After more than 1 million 500 thousand visits, a total of more than ten thousand different wristbands have been produced, and there are more than 60 thousand messages.

These interactions make PandoraJewelry fans more than 400 thousand. Behind all the figures, there is a terrible thing that is a lot of sales. It can be said that the use of high-tech platform to make a modest jewelry brand has been successful.


Of course, this is just a brick.

High-tech

This is one thing I think will change the fashion industry, and even change the entire advertising industry. It is through the technology of eye tracking to examine the physical advertising effect.

You should say that this technology has long been available, but today I want to talk about MRCOnline, which is the world's first fully cross-border online eye tracking research provider.


The effect tracking of physical advertising has always been the most troublesome thing for brands and advertisers. As the picture describes, people who are watching the advertisement are looking at their eyes. This is their most concern. There are even data showing that the video advertising efficiency on the network is basically 0, so one after another new advertisement, those hot and gimmick advertising creativity, can really enhance the brand awareness, is it true that someone has noticed the brand, these are their most concerned problems.

But the general monitoring software is too expensive, and can not be monitored to every country, every point, so this time the MRCOnline appeared, its role is to provide you in 48 hours each of the specific advertisements you specify the effect of the world.

If you tell me this

High-tech

I don't know anything about it. It doesn't matter. Careful study and moving to China may be a good idea for starting a business.

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