Taobao Announces Five Measures To Appease Merchants

Jack Ma.

The Ministry of Commerce expressed concern about small and medium-sized merchant attacks

Relief measures

Taobao mall launches five major measures

In the United States

Ma Yun did not directly cut into the dispute, but talked about the economic situation he observed in the United States. He predicted: according to the data of Ali, Chinese SMEs and private enterprises will face big challenges three to five years later.

Turning to this dispute, Ma Yun said, "the troublemakers are not unreasonable. We think through reflection that this policy is right, but the method is not right.

Yesterday, Ma announced that Taobao mall will launch five measures to resolve disputes with small and medium-sized businesses, including:

1. for Taobao mall's old merchants, if the store's customer satisfaction ranking is not in the latter 10% (the consumer satisfaction rating "DSR" is not less than 4.6 points), the new rule execution point will be postponed until next September 30th; but the new Taobao merchants will continue to implement the new regulation from January 1st next year.

2. in 2012, traders can pay half of the new rules.

Taobao mall will give 1 billion yuan to support businesses and make up half of its security deposit, and put all into the consumer protection fund. The deposit will be supervised by third parties.

3. taking account of the financial pressure of some merchants, the Taobao mall will produce 500 million yuan as a cash guarantee to provide guaranteed support for eligible small businesses to provide loans to banks and third party financial institutions.

4. Taobao mall added 300 million yuan on its original budget to improve its marketing and technical service platform, increase its support to merchants and help them enhance their brand and bring more popularity and benefits.

5. for those who do not renew their contracts with Taobao mall or fail to meet the standard, Taobao mall provides technical assistance to turn its store (B store) into Taobao store (C store), and credit and paction records are kept in C store.

In this way, to deal with the dispute, Ali group will make an additional investment of 1 billion 800 million yuan to Taobao mall.

Zhang Yong, President of Taobao mall, said yesterday that Taobao will expand the scope of consumer protection, and that businesses selling products that are inconsistent with serious material components are deemed to be selling fake products. The cost of punishment for business offsetting is increased, and "zero tolerance" for shops operating fake goods and parallel goods is found. Once discovered, they are immediately retreated and all deposits are deducted.

In addition, the Taobao mall will introduce the "mysterious visitor" system and implement a fake five.

Zhang Yong finally stressed: "we will never lower the quality and service threshold because of external factors."

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Taobao survey

The identity of some organizers has been confirmed.

"In fact, the number of merchants in Taobao mall is only 50 thousand. Among the group of YY riots, the real Taobao mall merchants account for only a small part of the total number of merchants, plus Taobao's sellers are less than 1000, and more are watching around."

Yesterday, Qiao Feng, senior director of Taobao mall, told reporters that according to Taobao's monitoring and investigation, the total number of people involved in the attack was 5599, accounting for 11% of the crowd. Among them, the occupations poor judges, hype credit people and other interested persons accounted for a considerable proportion. Most of them were not real Taobao sellers, and did not shop on Taobao.

Qiao Feng also showed to the media yesterday the recording of the so-called "small seller" in the YY group attacking Taobao mall, and pointed out that Mr. Mao, who had been severely attacked by Taobao for brush drilling and brush credit, appeared in the YY group in the name of alias and served as the administrator.

Qiao Feng also said that the identity of the organizers of 17 attacks has been confirmed. Half of them have not opened a shop in Taobao, and the other half has been punished for violating the rules in Taobao mall.

According to the data released by Taobao mall, as of late October 15th, 112 innocent Taobao mall merchants including Han Du Yi she, OSA, Zhuo, Xi Fu and thousand bags were attacked. The number of merchandise purchased by malicious Buyers was 7230 pens, amounting to 94 million 540 thousand yuan.

Merchant response

Many businesses still do not buy it.

After announcing the above measures in Taobao mall, 34000 sellers gathered in the YY group last night. Many sellers accused Taobao mall and Ma Yun of playing word games and confusing the public. They were not satisfied with the result. They thought the conference did not invite ginseng from YY group to ask for a positive dialogue with Taobao, and hoped that Taobao would not act unilaterally, but would hold a hearing.

The seller also said that the organizers of the YY group had been attacked by hackers and unable to log on to YY, so the next step of the attack could not be launched.

A small seller insisted in an interview with reporters that Taobao was using Taobao mart to pour all traffic into Taobao mall, so that the flow of Taobao Mart would be lower and lower, and sellers would be hard to survive.

There are also small sellers that the mall is the mainstream of e-commerce in the future, and is willing to borrow money to continue to enter Taobao mall.

A big seller of Taobao mall told reporters that the threshold of Taobao shopping mall was initially set too low.

If the way of bidding is gradually closed up at the very beginning, maybe the rebound will be less than now.