R100 Children'S Clothing To Teach You Window Display Skills

The French proverb says that even fruits and vegetables should be like a piece.

The window is a small factor in the display of children's wear shop. It becomes a window to publicize the corporate image, culture and brand. It can convey commodity information to consumers quickly. The successful window design can be arranged skillfully, enabling consumers to have interest and sprout desire.

R100 children's clothing that children's clothing shop window design, first of all, we must highlight the characteristics of children's products, so that the window layout and commodity presentation is consistent with children's psychological behavior, so that children can see beauty and comfort, can have a good impression on goods, resonate and increase the desire to buy.

The characteristics of children's physical and mental development are quite different from that of adults. Therefore, when designing children's clothing shop window display, we should take into account the characteristics of children's physiological and psychological development. Only in this way can children's children's shop windows be produced.

I. characteristics of physical and mental development of school-age children

After entering primary school from kindergarten, children's body will grow rapidly. With the improvement of living standards, the average height of school-age children aged 7-12 is much higher than that of the past, about 1.22-1.45m.

The child's visual system develops to 6 or 7 years old, which is basically the same as that of adults. The vertical visual threshold of the eye is about 120 degrees.

The brain structure of children is gradually improving with age. At the age of 12, the brain volume reaches 1400 grams, basically consistent with adults.

The visual attention of school-age children is not easy to be stable, not durable, easy to be attracted by some novelty stimulation, and gradually changing from unintentional attention to intentional attention. Children's aesthetics is not good at grasping the whole and partial characteristics of things. Those vivid and intuitive objects easily attract their attention.

A questionnaire survey was conducted on the pupils of 7-12 year old junior high school students. Among them, the proportion of boys and girls accounted for 52%, and the proportion of girls was 48%.

By analyzing and sorting out the results of the questionnaire, the following data and conclusions are drawn.

1. When investigating the favorite colors of school-age children, we found that children at this stage prefer bright colors.

Their rankings are: red, blue, yellow, green, white, purple, black, pink, orange, green, gold, silver, grey and rose red.

In addition, children of different sexes also had different color preferences: Girls ranked favorites in red, blue, yellow, green, white, purple, pink, orange, black and green; boys ranked most in blue, green, yellow, red, white, black, purple, pink, green and orange.

The biggest difference between men and girls is purple, pink and black.

Girls prefer pink and purple to dreamy colors, while boys prefer hard black.

2, when investigating the most attractive factors in children's windows, the results showed that 60% of children thought children's clothes were most attractive to them, while 57% thought color was more important, followed by background, music, lighting, models and other factors.

Two, children's clothing shop window design requirements

1, the design requirements of the window height: the height of the window is designed to meet the characteristics of children's height.

The height of school-age children is between 1.22-1.45m, while the vertical visual threshold of the human eye is about 120 degrees. In the range of 10-30 degrees below the horizon, people do not need to rotate the eyeball and head and neck to see the opposite object. We call it the best visual threshold.

According to the height of the child, the position of the eyes and the best visual threshold of the eyes, the school-age children can be analyzed. If we watch the window from the children's clothing store 2m or so, then the distance from the ground to 1m should be the window display area with the best view.

2, children's clothing requirements: Children's clothing in the window to try to choose brightly colored, bright season's latest style to display.

Children's clothing can be changed regularly according to the theme and season changes, so that freshness can be increased.

In addition, the exposure rate of discount items and promotional items can also be increased in the window. This way can attract customers into the store and increase sales.

3, color requirements: in the window display, a large contrast, strong and bright pure color can arouse children's strong interest.

In the window design, the colors of children's clothing, props, background and lighting should be coordinated.

The color of school-age children is related to their gender. When designing windows, they should choose different colors for children of different sexes according to the results of color questionnaire survey.

Color collocation can be carried out in bright colors such as red, yellow, blue, green and purple.

4, background requirements: color, try to use bright, high purity of the unified tone; background and children's clothing as far as possible contrast.

The background can also be decorated with different materials, such as paper, plastic, gypsum, cloth toys, etc.

According to the characteristics of children, we can use bright toys to match the fairy tale plot as the theme of the background, so that the whole space is full of childishness.

The poster can also be used as a background to provide enough commercial information to passers-by.

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5, lighting requirements: lights can attract the attention of passers-by at night.

The lighting of the window should be designed with a solid design, such as a ceiling lamp, a lower corner lamp, and so on. Through reflection and refraction, a soft light can be achieved.

The brightness in the window is not too strong, otherwise it will mourn the children's eyes.

The light should be as soft and hidden as possible. It should focus on the background and the model to provide children's clothing and create a friendly atmosphere.

6, the requirements of human models and props: in the window, you can choose a facial expression with rich expression and movement should be independent of the model, convey the feeling of dynamic, cheerful, leisure, it is best to reflect the children often live in the scene of contact, so that children can be naive, lively, lovely side.

In the window, the props of atmosphere can be chosen as the display items of children's daily life, such as balloons, cartoon toys, flowers and so on.

After seeing the children, they will naturally feel friendly and interesting and increase the attractiveness of the window.

7, music requirements: because children are using the integrated sensory to absorb the information of the outside world, when designing window, attention should not only attract children's vision, but also add auditory factors. Reasonable design of music will bring good atmosphere and positive effect to the shop.

When choosing to play music, pay attention to children's familiar children's songs or music often heard in animated cartoons, and often replace new music.

Three, children's clothing shop window design for children's clothing store, the design plan in addition to grasp the various technical requirements of Chen Li, but also to see the theme of its display.

In the actual display design of children's clothing store, there are usually a variety of display options to choose from:

1, window display in different seasons: Generally speaking, the store will launch new children's clothing according to the season. Designers and businessmen can arrange window display according to four different seasons in a year, and make adjustments through different themes, thus creating a shock to consumers and spectators, and stimulating their desire to buy.

This method of window display should reflect seasonal characteristics in props, backgrounds and colors. For example, in spring, we should use peach, grass green or pink colors to match kites, lawn, balloons, peach blossoms and other props. It reminds us of warm sunshine, gentle spring breeze and kite flying in the sky, which can create a comfortable, warm and soft atmosphere for the entire shop window.

2, different window displays during holidays: there are many festivals in the year, such as Spring Festival, June 1 children's day, Christmas day, tree planting day, Dragon Boat Festival and other traditional festivals, which are good themes for window display. This kind of display requires color performance to conform to the theme of the Festival.

For example, during the Spring Festival, we should use bright red festive red, choose firecrackers, ice sugar gourd, window flowers, couplets and other props to decorate.

Christmas is to be decorated with red, green and gold, using colorful balls, snowflakes, Christmas trees and so on.

Children's day on June 1 can also be used in bright and bright colors to highlight the festive atmosphere of the festival. Besides, it can also use various lights to improve the atmosphere in the evenings, increasing the theme of the festival atmosphere.

3, window display of different genders: boys and girls at school age have made great difference in aesthetic taste and color preferences, so they can make two different styles when presenting children's clothing with different genders.

For example, boys like the space fantasy theme with technology color, so when decorating boys' children's clothing theme, they can use silver, sky blue, gray and spaceship, space, moon, planet and other pictures and props. Girls are more concerned about warm and lovely fairy tale themes, so that they can use more pink, apricot, yellow, red and doll, balloons, plush toys and other props to set up a fairy tale scene.

There are many plans for window design, no matter what kind.