"20 Minutes" Life Circle &Nbsp; New Concept Of Fashion Life

The 2011 "Baoan big wave Cup" International Fashion Festival, jointly launched by the Baoan District government of Shenzhen and new Silk Road Fashion agency, will be held on 6-16 August in the big wave.

As one of the organizers of the event, Cao Yuxin, director of the Preparatory Office of Shenzhen garment industry gathering base, accepted the exclusive interview of sina women on the activities of the fashion festival and the construction of the garment industry gathering base.

Reporter: Hello, Cao director, please give us a brief introduction to the basic situation of this International College Fashion Festival.

"20 minutes" life circle new concept of fashion life

Cao director: 2011 "Baoan

Reporter: when it comes to fashion festival, you have to mention the host of this event. Please briefly introduce some of the Shenzhen garment industry gathering base.

Director Cao: as the only municipal garment industry gathering base in Shenzhen, the park has imported 22 Mass Phil clothing brands, such as the Shenzhen, the first line of clothing brand enterprises such as gleth and kddun. Among them, 2 enterprises have been put into operation and 11 enterprises are being built. Now they have become one of the fastest growing parks in the 9 major industrial parks.

According to the construction plan, the clothing base will mainly include four functional zoning.

The A area is an industrial functional area, including more than 20 garment enterprises.

B area is a commercial supporting area. After completion, it will provide about 100000 people with quality, comprehensive living and business supporting services integrating catering, accommodation, entertainment and consumption.

C area is the land for headquarters economic zone. It will build clothing research and development center, clothing Institute, small and medium-sized business incubator and other facilities.

The D area is an ecotourism area with a planned area of more than 2 square kilometers.

Reporter: as you mentioned just now, the garment industry base is divided into several functional areas. What are the purposes of these zones?

Director Cao: the division of these regions is essentially the division of functions, and the construction of the functional areas embodies the three fusion ideas of the garment industry base.

First, the integration of the various links of the industrial chain: from design research to brand sales, there are already 22 famous enterprises in Shenzhen. Two, the integration of urban and industrial functions: the combination of people in the area and the needs of the industry, to meet the needs of production, and to meet the needs of people's entertainment and education; three, the integration of industry and ecology.

Reporter: what is the Shenzhen fashion industry gathering base for the fashion women's friends who are keen friends of sina women's channel?

Director Cao: as the most advanced mode of fashion production and life in the world, the commercial supporting area will be built into an economic life experience belt that integrates life, consumption, entertainment and fashion. It will lead the fashion consumption and the new life mode, and achieve 20 minutes of happy life consumption, namely, the comprehensive quality of life and business supporting services integrating catering, accommodation, entertainment and consumption. At the same time, the construction of the eco-tourism area will plan more than 2 square kilometers of urban country parks to make life more green.

In fact, the commercial supporting area is closely linked with the other three regional construction plates.

The organic integration of the four districts will provide a fashionable and economical living area for fashion designers and fashion enterprises.

Attract more consumers, fashion professionals in business matching area.

At present, the industrial park has introduced the construction of Shenzhen first tier clothing brand enterprises such as Mass Phil, gleth, and cendon. It will attract more fashionable female friends to the big waves and come to the garment industry base to feel the charm of fashion.

Reporter: from the location of the clothing industry base, it is very close to the urban area. This is a rare clothing base, and occupies a large area. What is the reason for this?

Director Cao: the clothing industry base occupies the northern part of the downtown area of Shenzhen, Southeast of Baoan District, and is close to the central location. Traffic construction is gradually completed, and now the 20 minute traffic life circle is formed.

The purpose is to facilitate the convenience of young fashion consumers from all over the country to build a comprehensive functional life circle to cater for their convenient and efficient lifestyle and habits. This is also a new trend of global economic development.

The total area is 37.2 square kilometers, because the industrial function zoning can be divided into industrial functional areas, commercial supporting areas, headquarters economic zones and eco-tourism areas.

At the same time, it also reflects the strong support of the Guangdong provincial government to the clothing industry.

{page_break}

Reporter: what is the purpose of building a garment industry base with such a fine function?

Cao director: Baoan big wave clothing base aims to upgrade and pform Shenzhen's existing traditional industries, make advanced manufacturing industry, integrate creative industries and high-end brands, become the regional center of garment industry, influence radiation to the whole country and even the whole world, and become a "fashionable Silicon Valley" with first-class scale and level.

Reporter: with such a good hardware facilities, what are the plans for the soft power training of talents? What are the innovations in the promotion?

Director Cao: first of all, I think talent is the most important asset. We have a large demand for high-end talents in the clothing industry, create good employment and living conditions, absorb talents, and may also cooperate with some institutions or set up own clothing colleges to cultivate and reserve professional talents.

As for promotion, we now have a planning and consulting center with its own official website (http://www.szdljd.gov.cn/dlfzjd/division.asp), and we hope that some media will stay in us for a long time.

At the same time, we also strengthen the training of clothing culture atmosphere, provide the venue for enterprises, let everyone have a free show to see the exhibition place, with the fashion atmosphere is strengthened, the clothing base will "model walk all the way".

This is also one of the purposes of hosting the 2011 "Baoan big wave Cup" New Silk Road International College Fashion Festival.

Reporter: through your interview, I think you have a certain understanding and understanding of the fashion industry gathering base, thanks to Cao director for accepting our interview. Thank you!

Director Cao: Thank you.

Shenzhen clothing industry agglomeration base welcome everyone to Shenzhen, come to the big wave to inspect, also welcome more fashion people to come here to feel the fashion charm of Chinese clothing industry.

Thank you!

Conclusion: with the accelerated pace of urban life in China and the rapid development of fashion apparel industry, more and more young consumers hope to have a fast and convenient life style.

The construction of Shenzhen garment industry gathering base will undoubtedly integrate organic and creative industries such as fashion, creativity, production, consumption, life, tourism and so on. It will be an important starting point to speed up the construction of a fashionable and conceptual economy.