Pregnant Baby Calls For Independent Brand, Alliance To Enhance Competitiveness

According to the research data of the China pregnant and infant research center, China has become the second largest consumer of baby products after the United States. The number of children in China is 0-12 and 200 million. The infant economy is growing at an annual rate of over 30%, and the market demand is expected to reach 2 trillion yuan by 2015.

From infant formula,

Like early electrical appliances, cars, etc.

In April 15th, reed Expo, together with the Shenzhen baby products trade association, held the "2011 Southern China international pregnancy baby show" and the national media conference of pregnant and infant dealers' channel alliance in Beijing.

Prior to this, the league's formation plan has been launched in the Pearl River Delta, Yangtze River Delta and other baby industry developed areas, and has been strongly supported by local associations and enterprises.

"Because the producers and sellers are fighting for themselves, the middle channel is very unsmooth, which leads to the dumbbell pattern, which makes it difficult for the middle and lower reaches to develop together."

Wang Weimin, vice president of Shenzhen baby products chamber of Commerce, said that it is now the right way to get through the upstream and downstream channels.

Nowadays, the consumption demand of young generation parents is undergoing major changes. They pay more attention to product quality and safety, brand culture connotation, fashion sense and personality characteristics. Therefore, if we want to seize the opportunity of the fourth wave of baby boom, all enterprises must work hard in technological innovation, quality control, personality customization, and so on.

To achieve these breakthroughs is very difficult for individual enterprises, and is constrained by factors such as scale of production, talent allocation and financial strength.

The "national pregnancy baby channel alliance" as an independent and voluntary open organization, all members can share resources and complement each other in innovative design and process production.

At present, the alliance has made extensive contacts with the provincial and municipal enterprises in the developed industrial areas, and is expected to organize the once scattered distributors at various levels to form a smooth circulation channel for the nationwide baby and child industry, accelerate the operation speed of the industry, make the market demand and production R & D closer, and achieve the long-term development of branding, efficiency and sustainability.

On the 23-25 th of September this year, the Southern China international pregnancy baby products exhibition, sponsored by reed Expo, will be held at the Shenzhen Convention and Exhibition Center. The exhibition will be about 15 thousand square meters, including thousands of products such as pregnant baby food, feeding supplies, toiletries, toys, clothing, lathes, early education and maternal and child services.

At present, more than half of the booths have been sold. Some of the companies and brands that are interested in participating in the exhibition include Beingmate, Nair, Seebaby, Bei Xue, An Baoer, this life baby, babe Fang, Royal treasure, wooden play family, fairy sword and Ming De culture.

Jinjiang children's shoes, Shishi children's wear, Foshan children's wear, cloud and wooden toys and other production bases are also interested in organizing exhibitions.

The second day of the exhibition will be held in September 24th, the China children's channel Summit Forum and the national pregnancy baby dealers distributors alliance conference. The guests are expected to have baby friendly islands, doctoral children, good children, red children, WAL-MART, Maui, Tianhong and other maternal and child stores, supermarkets and department stores.

President Wang Weimin said that if we want to keep pace with the strategic opportunities, we will have to take the first step in coping with the upgrading of consumption. With the strength of the government, associations and peers, we will get twice the result with half the effort. Then the domestic enterprises will usher in another "golden ten years".

Related information

1. Organizer Li Zhan Hua Bo Exhibition (Shenzhen) Co., Ltd.

Reed Exhibition (Shenzhen) Co., Ltd. is a joint venture founded by Li exhibition group, the world's largest exhibition and conference organizer, and Shenzhen huafo Exhibition Co., Ltd., the most influential private exhibition company in China. It is the largest exhibition organizer in China's gift industry and a member of Li exhibition Expo Group.

In 2009, the exhibition of the joint venture group of the reed exhibition, a joint venture of Beijing Li Zhan Hua Qun Exhibition Co., Ltd., with a higher quality, stronger brand and greater prosperity of the northern gift home market, will be a comprehensive service to the Chinese gift market.

In September 2011, reed exhibition will hold the first "Southern China international pregnancy baby products exhibition" to create the only professional baby show in Shenzhen, Hong Kong and Macau.

2. Reed Exhibitions

Reed Exhibitions is the world's leading organiser of exhibitions and conferences. It has 440 exhibitions in 36 countries.

In 2009, all kinds of activities sponsored by Li exhibition gathered more than 6 million active participants from around the world, and reached a turnover of tens of billions of dollars.

Today, reed is organizing 35 exhibitions across the Americas, Europe, the Middle East and the Asia Pacific region.

There are more than 440 exhibitions, seminars, forums and conferences organized by reed, serving 44 industries.