Children's Clothing Prices Go Directly To The Adult Market.

Through the visit, it was found that in the last two years, Children's wear in Shanghai Prices are rising all the way. This Spring Festival is on the two floor of Daxiang, East Road, Nanjing. Eland boy down jacket The price is 988 yuan. Sovoir girl's down jacket The price is 1288 yuan, and the price of Levi 's cotton suit is more than 900 yuan.

　　
"At ordinary times, even if Taobao buys and buys, it's not interesting to think that children grow very fast and clothes are too expensive, but after the new year, they always want to buy a little better in the shopping mall," said Mr. Zhang, who is eight months old. "Now I have a look. Now children's clothes are more expensive than mine." A shopping mall personage said that the children's clothing brand in the market is not only high in price, but also can't catch up with the adult clothing at the end of the season. Reporters in Nanjing East Road treasure Daxiang also saw, although the mall played a "low to eighty percent off" slogan, but the children's clothing brand in the mall are generally discounted between seven and twenty percent off, discount is not big. "Children's clothing is not the same as the adult market, for example, young women wear 20-35 years old consumers, the age span is 15 years old, and the gross profit margin is very high at the beginning of the listing. Children's wear The consumer groups are narrow, the production scale is small, and the cost is hard to come down, so it is impossible to give super low discount. Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, said.