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"First Carved Crucco" Is Officially Announced Today.

2011/4/6 11:27:00 45

Van Guest B2C Brand Xu Xiaohui


Screenshot of official website


On April 6th, Xu Xiaohui, a former executive of Vancl, left the B2C brand "Crucco" announced today.


Since its beginning in March 15th, the official website has been accepted by users, and has been word-of-mouth by means of micro-blog, SNS and other tools.

Marketing

The website CEO Xu Xiaohui said that as of now, the website has accumulated 500 thousand visits.


The first batch of products launched on the website is included today.

Men's wear

There are three categories of women's clothing and shoes.

In the style of the product, the main style of literature and art style, the choice of cotton and linen in the selection of fabrics, trying to convey a literary, plain dress style.

In addition, it is worth mentioning that the initial "slow fashion" orientation corresponds to the "fast fashion brand" of Xu Xiaohui, the founder and CEO's former owner.


Founders

Xu Xiao Hui

He worked in Jinshan software, YAHOO China and van customer's products, and in November 8, 2010, he created the first carved brand.

According to insiders, there are a number of well-known VC who are discussing A round financing with this website.

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