Mou Rujia: Ignoring The Quality Of Foreign Famous Brand Clothing Is Just Like Stealing The Bell And Stealing The Bell.

　 When it comes to international fame brand Clothing, we often use exquisite fabrics, fine workmanship, quality Such words as high quality to describe it. Although the price of international famous brand clothing is not bad, it attracts many consumers by quality and quality, so the international brand has become a hot demand for Chinese consumers.

However, on 2010, the world's 3.15 consumer day, the Zhejiang Provincial Bureau of industry and Commerce carried out inspections of more than 30 well-known brand clothing imported from 11 countries and regions, including Ph value, formaldehyde content, fiber content, color fastness and marking. They found that Versace and Italy's Hermes clothing were lower than the regulated standards in China. Only 43.5% of all foreign brands were checked. Therefore, the Zhejiang industry and Commerce Bureau has disposed of the defective products. However, after the news was disclosed, a spokesman for the German brand Hugo Persian company immediately refused to admit that their products were recalled on the shelves and claimed that their brand quality had no problems. Other foreign brands also refuse to admit that there are any problems with their clothing, or that some minor problems have been enlarged by the Chinese side. This test result has caused a great uproar, and has also surprised domestic consumers, especially those who blindly worship foreign brands. It has also aroused great concern and heated debate at home and abroad.

However, in foreign clothing samples tested in Zhejiang Province, including fan's jeans, Zara trousers, stained glass pants and Hugo Persian trousers, some problems such as the existence of color fastness were found. Among them, van chase jeans fibre The Ph value of Daniel Ash Te and Hugo Persian jeans is pH4.0 and pH7.5 respectively, which is significantly lower than that of the Chinese national standard. As we all know, high and low pH values and substandard color fastness can cause damage to human skin.

The inspection method of the Zhejiang industry and Commerce Bureau is also well founded. According to the characteristics of logistics, they check down at the first level. The first thing is to check whether there are customs declarations and related tax receipts coming from abroad, and then where they are sent after entering the territory of China according to the tax bill, and whether these goods have been sold to the unqualified dealers of the brands that have been sold. The results of these VAT invoices of these substandard goods have been found, and the results are correspondingly one by one.

The Zhejiang textile testing center is responsible for the sampling inspection. In this test center, the reporter saw the clothing products which were judged to be unqualified in the sampling inspection, including shark brand T-shirts, Dupont's western trousers, Hugo, BOS and Boboli jackets, and jackets of men's trousers. These substandard products involve ten international famous brands. Inspectors also found that two of the foreign brands that were sampled were found to be unworthy of the cloth. Among them, the Boboli jacket is 100% polyester, and the actual detection is 100% viscose. The Hugo Bosse jacket is 100% cotton, and the actual detection is 100% polyester.

Zhejiang's commerce and Industry Bureau has ordered that if businesses continue to sell substandard products, they will be prosecuted. The price of these brand clothes is high at home, and some of them cost thousands of yuan, of which the price of French Hermes suit is 7000 yuan, equivalent to 1000 US dollars. A spokesman for the Zhejiang industry and Commerce Bureau indicated that they did not intend to test foreign brand products, but because they had received complaints from many consumers about foreign brands.

In China's Zhejiang and other places, foreign brands are prevalent and complaints are numerous. In 2009 alone, the Zhejiang market management department in Zhejiang received 3346 complaints about clothing, of which 600 complained about foreign brands. Through this spot check, the Council proposed to consumers not to blindly trust foreign brands, especially those with problems. Chinese brands are often regarded as low-end products because of low prices. They believe that international brands are not only superior in quality, but also reassuring. In fact, Mr. Li of Shanghai Fiber Inspection Bureau said that Chinese clothing brands are regularly inspected according to safety and technical requirements. Of course, foreign brands may also find problems in China because China and foreign countries have different ways of testing. {page_break}

In recent years, the famous clothing brands in the European market have been tested for quality problems in China. Before 2005, before the introduction of China's national basic safety technical specifications for textiles, there was no strict quality inspection standard for textiles and garments. Since then, the inspection of Chinese textile and clothing has been on the right track year by year, but there are still differences between the national textile standards and foreign standards. But it should be seen that the inspection of Chinese textiles is more and more stringent, and its standards are getting closer to Western standards. Therefore, international brands and domestic brands should have consistent standards. Foreign brands in the Chinese market need to understand that all brands entering China must accept the unified quality control of China, and inspection should also be unified with domestic products, rather than just giving foreign brands a green light. Chinese media reports on foreign standard brands are not uncommon, especially in the annual world consumer rights day. Chinese authorities also require foreign brands to respect and protect Chinese consumers. On the market side, China has never done trade protection in this name.

In fact, Chinese consumers gradually find foreign brands far better than they think of foreign brands from worshipping to skepticism. Apart from packaging and good service, foreign brands have little difference in quality between Chinese textiles and garments and their similar products. In particular, the recent recall of TOYOTA cars and the quality problems of Hewlett-Packard Co products have attracted the attention of the AQSIQ. Foreign goods have frequently appeared problems, which may give China's consumers a waking up. Foreign brands are far from superior.

A foreign brand fan named Xu Wenwen told reporters, "I am more and more skeptical about foreign luxury goods". More and more consumers find it very foolish for them to blindly worship foreign goods. Therefore, it is time for foreign clothing to go down the altar. But some consumers believe that if the same standard is used to test Chinese products, the pass rate may be lower. They are convinced that foreign textile clothing is only too expensive.

According to the report of the world luxury goods consumer association (WLA), as of the end of 2009, China's annual consumption value of luxury goods amounted to US $9 billion 400 million, which has 27% of the world's luxury consumption market, becoming the second largest luxury consumer country after the United States. It is one of the largest consumers of luxury goods in the world. WLA predicts that China will replace Japan and the United States in the next five years and become the world's largest consumer of luxury goods. Therefore, strict inspection and unified standard should be the yardstick for future foreign textiles entering the Chinese market.