AOKANG Creates A New Classic Of Implant Marketing

Gorgeous design lineup tailored to create "Star" products

"Because the whole story is mainly in the TV station, in order to fit in with the identity of the hostess of the TV station, our shoes have highlighted business characteristics on the basis of fashion design."

Responsible for the design of this series of shoes, Xu Jianliang, director of AOKANG footwear technology research institute, told reporters that "these products are made of fine leather with special technology, and the cortex and texture are natural and simple, and the design is simple.

In addition, according to Xu Jianliang, in order to reduce the work intensity of the actors in the play, the shoe design also fully considered the human body mechanics, using the popular soft rubber soles in recent years, and the functional insoles developed by AOKANG, so as to make the insole radian perfectly fit the curve of the foot of the human body, comfortable and comfortable to walk, and effortless and effortless to walk.

On the day of the exhibition, AOKANG's autumn winter "cloud series" products are designed to give consumers the comfort of walking on the clouds.

"Love the anchors" series products for the first time

The inspirational drama "falling in love with the anchors" created by Zhejiang satellite TV jointly with Huayi Tianyi is an inspirational drama that shows people's life, emotion, workplace fighting and enterprising. It is also the first homemade drama in Zhejiang satellite TV.

Directed by Mai Da Jie, the play gathered strong star lineup of Zhu Dan, Cheryl, Korea's top strength actor Zhang He, actress Cai Lin, Huayi sun Xiao Sheng Wu Jian and TVB emperor Bowie Lam.

The film crew has been secretly filming. It has been cleaned up and is expected to meet with the entire audience in September 19th.

The shoes displayed at this exhibition are the products worn by Zhu Dan and Cheryl in the play.

A light blue hemp suit suits a white inner shirt, and then goes to the blue slope and sandals at the foot, in sharp contrast; red long windbreaker, extended to white trousers and white shoes, is simple and simple.

The style of the play highlights the frankness and the amorous feelings of the women in the workplace.

Of course, if we want to fully unveil the mysterious veil of character modeling in the love of anchors, we will not be able to announce the play until September 19th.

AOKANG creates a new classic of implant marketing

In any industry, the good or bad marketing communication directly affects consumers' recognition, market position, brand influence and appeal.

And how to implant brand concept into the audience is the work that the brand communication department must do.

In March 2010, AOKANG joined Zhejiang satellite TV to create an inspirational drama "falling in love with the anchors". AOKANG not only provided shoes and bags for the actors and heroines, but also embedded AOKANG's brand and terminal images into the plot and interactive sections of the drama, so as to disseminate the core positioning of business fashion vividly and efficiently.

Thus, AOKANG launched a new wave of implantable marketing in 2010.

In order to continue to attract attention, AOKANG has formulated a continuous "battle" plan.

"We used many elements of AOKANG in the play.

In order to gather the audience's eyeballs early and conform to the style of our product's "business fashion", we invited the heroine Zhu Dan in the play to take the AOKANG business holiday anchor.

Jiang Yi Han, director of brand of Zhejiang AOKANG footwear Limited by Share Ltd, revealed.

Then what will AOKANG do around the anchor? It can only be announced when the TV play is broadcast.

Jiang Yihan said with a mysterious face: "during the hit" love the anchors ", we will form a propaganda and promotion pattern of TV, network, plane and terminal, and display the marketing strength and brand communication ability of the enterprise in an all-round way with the concept of brand communication of 360 degrees.