Fujian Shoe Garment Enterprise "Competition For Coronation" World Cup

"I want to see the world cup, and no one can stop it!" this is a magnificent speech of a friend after drinking at a dinner party. Yes, the world cup is coming! Whether you like the world cup or not, whether you love football or not, the passion of the world cup has already burned to every corner of the world.

When I took the bus, I suddenly looked up and found that the billboard at the bus stop was changed into a promotional message that shared the cool world cup with you. When shopping, sportswear shops displayed all the clothing and accessories of the world cup.

I am really impressed by the sensitivity and quick response of these businesses, and never let go of every opportunity to advertise themselves, let alone the world cup.

In fact, the African World Cup has already lifted the appetite of many enterprises. At one time, the advertising of the world cup, the promotion of the world cup, and so on, made people dizzy, and many garment enterprises were also eager to participate in the world cup.

Crazy advertising tactics, sponsoring teams and developing new clothing related to the world cup have become the most effective way for clothing companies to use them.

No wonder, for fanatical fans, the most direct way to declare which team they like is probably wearing this team's clothes or shoes, and the fans' preferences are always well played by smart businessmen.

Fujian enterprises embrace Baoji to take the lead in men's clothing.

Remember Huang Jianxiang's classic "you are not fighting alone" four years ago? Not long ago, the best support for this sentence was the Fujian enterprises' efforts at the CCTV advertising conference.

Reporters learned that this time, Fujian enterprises will invest at least 100 million yuan in the World Cup advertising competition.

RIBA's men's clothing is even more than expected. In the fierce competition of nearly 40 participating tendering companies, it successfully grabbed the 5 competitive resources of "pre competition", "competition" and "overtime" in the bidding project, and became the biggest winner of the advertising resources of this competition.

Fans are no stranger to the power fighter.

If you want to find a "World Cup marketing" to boost the brand's national strategy to a large extent, the strong fighter is an example.

Since 2002, it spent nearly ten million yuan to finalize the gold resources of the cctv world cup. By 2006, the power group has invested 38 million yuan to win the most notable column in the CCTV World Cup series advertising program, the naming right of the shooter list, plus the current world cup.

People can not help but ask: behind such a big hand, where is the "strong fighter" sword?

Lian Jin, vice president of Limited by Share Ltd, vice president of Limited by Share Ltd, recalled: "in the history of brand development, it is undoubtedly an important year.

After more than ten years of industrial accumulation and years of brand building and channel development, it is urgent for the company to push the brand to a stage of rapid development through a strong marketing strategy.

In 2006, with the steady establishment of the strong leader in the men's clothing market, especially in the field of jackets, the brand began to enter a higher level of tunneling from the initial leap stage.

"More importantly, we need to take this opportunity to firmly establish the awareness of the first brand of Chinese jacket in the minds of consumers."

In 2010, it was just 30th anniversary of the brand of "strong brand", the so-called "ten years and one Daqing".

For the brand communication in 2010, the strategy is: on the one hand, it will continue to strengthen cooperation with the media platform of the CCTV, pay attention to and invest in the events such as the Winter Olympic Games and the world cup; on the other hand, it will actively explore more other media resources and channels, expand more channels for brand communication, spread the thirty year development of the brand, and enhance the brand image of the king of the real strong jacket industry.

If you think that the success of the strong fighter comes from the big advertising input only, it will be too simple. On the basis of this, the "28 rules" will be embodied most thoroughly. If the world cup marketing is divided into 10 parts, the "2" refers to the advertising input, and the "8" is the terminal matching. During the world cup, the terminal network is always using various channels and using various means to match the advertising marketing.

If RBA does not have enough terminal support, even if the advertisement is ringing again, it will enhance reputation or increase the number of dealers.

"The world cup marketing is a comprehensive strength, if the funds, terminals and production and other related facilities can not keep up with, it is better to be onlookers."

Shishi, a sporting goods manufacturer, said marketing director.

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Sports brand

Hongxing Erke aimed at the North Korean team.

Sports marketing has always been a good dish for Fujian enterprises.

In the world cup competition, Fujian shoe company del Hui contended for the first time soup. It is reported that Del Hui has invested about 20000000 of CCTV gold resources at the end of last year.

XTEP, which advocates the brand concept of "sports fashion", has positioned the world cup marketing in "entertainment football".

XTEP related sources said the company will invite celebrities and famous composers to jointly record a MV related to soccer and World Cup, and make a list through channels such as television, radio, Internet and KTV. At the same time, the theme of "Africa calling" will be launched this summer.

Eight Immortals crossing the sea, sports brand competition in the world cup what kind of magical power is no exception.

However, Hongxing Erke's sponsorship of the DPRK team is a real surprise.

Just as the Chinese men's soccer world first opened the world cup, it was too excited to say it. After 44 years of farewell to the world cup, the Korean men's football team marched into the South Africa World Cup finals.

And the North Korean players are also ecstatic, as well as Fujian's famous sports brand Hongxing Erke, because the North Korean team is wearing the Hongxing Erke's team clothes in the World Cup qualifiers five points cut six, won the ticket to South Africa.

It is reported that this is also the 32 team in the 2010 World Cup in South Africa, the only team in China's professional sports brand to participate in the World Cup qualifiers.

Although Hongxing Erke later failed to laugh.

Ultimately, the North Korean team can not enter the world cup, but the 44 year "football dream" of the DPRK is the "hero" that China can not forget.

It is understood that as early as November 2006, Hongxing Erke has signed the "North Korean Olympic Committee global partnership" cooperation agreement in the Korean capital Pyongyang and the North Korean Olympic Committee.

Successful sponsorship of the Korean men's soccer qualifier, Hongxing Erke such "good luck" is not accidental, detailed resources analysis.

The head of the company told the reporters two details of moving Hongxing Erke: "one is that North Korea likes to wear red hongerke clothing, one is because it is more durable, comfortable, and because red is more festive, symbolizing victory, warm and grand, which is more consistent with the North Korean team's character; the other is the Korean men's football team cherish the clothes of these neighbouring brand sponsors, and the sample samples are also mailed to them every time, because these clothes that once brought them victory have great commemorative significance.

"

Regretfully, despite the North Korean team's participation in the World Cup qualifier, kicked into the world cup with the Hongxing Erke Jersey, however, only a week before the opening of the world cup in South Africa, the mysterious North Korean team signed a sponsorship contract with the sports brand Legea from Italy for 4 years. Legea will also provide the North Korean national team's home and field jersey for the South Africa World Cup.

Insiders said that Hongxing Erke did not continue to sponsor this time, because the North Korean team began to raise their demands continuously after the exit, and repeated many times, which eventually exceeded the limit of Hongxing Erke's tolerance, and the two sides had to terminate their cooperation.

To stop the world cup in the week before the start of the game, although it has more regrettable ingredients, it is undoubtedly a "incentive" to its sports marketing strategy.

In fact, whether or not Hongxing Erke can appear in the world cup, its pioneering work is enough to win the first prize for the next burst of Chinese brand.