The 8800 Yuan Expo Gold Diamond Watch Ads Are Popular &Nbsp.

Recently, reporters on a number of local satellite TV and shopping website found that an advertisement claiming "Shanghai World Expo licensed goods - Oriental Crown Expo Gold Diamond counter" is popular.

In the interview, the advertised sales hotline was identified as "unofficial" by the Expo Bureau.

The Shanghai World Expo Bureau said that there were only three official sales channels for the licensed products of the Expo, and consumers were most comfortable buying from official channels.

8800 yuan Expo Expo ads

On the website of many other provincial TV stations as well as the North China collection network, the long time information network and the Yangtze River collection network, the reporter saw such an advertisement: "999 pure gold, 80 natural luxury real diamonds, 3 bright rubies, 1 bright sapphires, advanced automatic mechanical watches, the first Expo Gold Diamond counter, the only hollowed Chinese Pavilion gold drill table - the Oriental Crown, the world gold diamond counter".

The male watches on the table not only have the emblem of the 2010 World Expo emblem, claiming that the dial contains 999 gold and 1.5 grams, with 40 natural diamonds in the dial, and a hollowed pattern in the World Expo China Pavilion. The women's watch also claims that the dial contains 999 gold, 1.5 grams, and a large area of the dial is hollowed out.

The biggest selling point of this Expo is that it claims "anti-counterfeiting".

The promoters insist that the "East crown Expo Gold Diamond counter" is authorized by the Shanghai World Expo Coordination Bureau.

At the same time, each product is equipped with relevant certificates issued by authoritative departments, collection certificates, and other World Expo Shanghai licensed security labels. Promoters even provide chartered numbers: P11841.

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Franchisee and official website are hard to trace.

In order to verify its correctness, the reporter visited the flagship store of the 100 shop of the Expo licensing store, which was more complete in merchandise. After the clerk inquired, he said that there was no sale of licensed commodities called "Oriental Crown, world diamond drill counter", and never heard of such a product.

In the official website of the World Expo, reporters also did not query any information about the diamond drill.

In the 962010 customer service telephone number of the Expo licensed product, a customer service staff with a worker number of 52226 suggests that journalists should purchase them from official designated channels such as licensed stores, otherwise they will be able to buy fake goods easily.

Subsequently, the reporter called the gold drill counter sales hotline 400-720-2010.

A Miss Zhang admitted that she could not buy this watch in the Expo franchise store.

When the reporter suggested that he wanted to buy the store, Miss Zhang said there was no entity store in Shanghai, and could only be ordered by telephone.

Strangely enough, when the reporter inquired about Miss Zhang's affiliation, the other newspaper was known as the "Shanghai World Expo coordination center" organization, and refused to provide the manufacturer's name, but insisted that 400-720-2010 was the designated sales hotline of the Expo Bureau.

Tens of thousands of products are afraid of fish.

So, is this table a "brand name"? For this reason, the relevant person in charge of the Expo franchise office said after inquiry that there was no such organization as "Shanghai World Expo coordination center". The two is the sales hotline 400-720-2010, not the official designated hotline.

It is understood that since the advent of the Shanghai World Expo franchise product in 2007, the types of commodities have become increasingly abundant and sales outlets have been increasing.

The official said that nearly 10000 products have been listed on the market. Not every licensed product is sold in licensed stores and official websites. Therefore, it is not certain that the licensed products outside official channels are fake.

However, during the sales process, some non-standard business behaviors were discovered.

For example, the official product service hotline approved by the Expo organizers is 021-62716005; the customer service telephone number of the licensed goods is 962010; the official website's subscription hotline is 4008851519.

However, in order to increase the credibility of the products, some enterprises set up 800 or 400 phone calls, but the names of the "sales hotline designated by the Shanghai World Expo Coordination Bureau" are quite similar.

The official reminded that if consumers want to buy reassurance, there are two official channels besides licensed franchised retail outlets: the licensed product online shopping channel approved by the Expo organizers is "World Expo licensed product licensing shopping platform" (http:// www.eshop-expo2010.com/), while TV promotion is only sold through Oriental CJ.