Nike'S "Playing The Legendary" Advertisement Explains The Important Moments Of Football
Beaverton, Oregon -- (business information) -- Nike (NIKE, Inc.) (New York stock exchange code: NKE) launched a dynamic advertising film today, bringing together some of the best players in the world to inspire soccer fans and sports fans around the world.
The 3 minute "Write the Future" large advertising film led the audience on a football journey, vividly displaying the instant that the stadium was enough to occupy the headlines of the press. A good shot or a shot can bring endless joy to a country, and at the same time let other people sigh.
This film is composed of the best players in the world, including Kors Tiano Ronaldo (Cristiano Ronaldo), Didier Drogba (Didier Drogba), Wayne Rooney (Rooney Rooney), Fabio Cannavaro (Cannavaro Cannavaro), Cannavaro (Franck Ribery), Dan - (Andres Andres), Cesc - ()), cesu - (()), - (-), - (-), - (-), (-), (- ()), (-), - (-), - (-), and - (-).
At the same time, the film also invited tennis legend Roger Federer (Roger Federer) and basketball giant Kobe Bryant (Kobe Bryant) as guest guests.
Homer Simpson (Homer Simpson) also appeared in this gathering of stars.
The film will premiere on TV in the Champions League May 22nd.
This great soccer movie is directed by the famous Hollywood director and producer, Alejandro G. Iarritu (including "21 grams" and "the tower of heaven"), which presents us a wonderful match through the round out of the globe, the goal line elimination, the winning tackle and the lightning fast footwork.
Starting from 6 p.m. standard time in Greenwich in May 20th, football fans around the world will be able to log on to nikefootball.com online for 3 minutes.
After that, the film will be launched on May 22nd (Saturday) through a global partnership with Facebook, YouTube and Tencent (QQ.com).
The ad will be broadcast in 32 countries in May 22nd and shared with millions of fans around the world.
This is the first phase of the football trip, which will ultimately witness the fact that fans around the world are writing their own legends by putting them at the center of the plot.
In June, fans could upload their photos and information to nikefootball.com to get ripples, videos and images. Through this unique experience, fans can become the center of the stage like their heroes.
At that time, soccer players can use this idea to create their own Facebook advertisements to get attention and participate in the "The Chance" - a Nike academy elite soccer training camp which is cooperated with the Premier League to enable players to observe and attract attention in the highest level of competition.
Davide Grasso, vice president of Nike global football marketing, said: "this big advertisement shows the impact and emotional strength of players in football games, fans and even the whole country.
This is just the beginning of this journey.
The next stage will enable everyone who likes football to participate and interact in an incredible way. "
The start of the film showed the white hot times on the pitch.
The football fell from the sky to the front of Didier Drogba.
The whole world held their breath together, and Drogba broke through the defender's shovel and skillfully shook the goalkeeper to shoot the ball to the goal - the whole Africa began to cheer.
However, at the last moment, Fabio Cannavaro knocked out the four blocks in the door line and finally saved the day.
This time of pformation has pushed Cannavaro into the ranks of pop culture idols. Each TV talk show has been competing to interview him, and has produced a song to pay tribute to its glorious moment.
Wayne, Rooney and other global soccer stars have experienced the impact of a moment on the pitch.
In one scene, the England forward's passing was stopped by Frank Ribery, the other midfielder.
The next moment broke the heart of England.
At this time, we had such a scene in mind: Rooney's career was destroyed, and then he became a stadium manager. He finally regretted the rest of life in a caravan. Ribery's picture was particularly dazzling on a huge billboard outside the caravan.
The movie went back to reality, and Rooney gave us another answer: he chased Ribery and regain the right to win.
So we saw that Rooney won the personal and national honor. He was awarded the title of nobility. The headlines in the newspaper were not stint at his praise. The newborns in the delivery room were named Wayne, and Roger Federer was easily defeated in the table tennis match.
The ripple effect of Rooney is going round and round.
Similarly, Ronaldo, who was fouled by a player in a match, was preparing to kick an important free kick for Portugal. In the movie, he thought of the ripple effect of his penalty kick: a sports field named after him, recording his life's movie premiere.
Kors Tiano Ronaldo said: "every time you touch a ball in a match, it can change not only the whole process of 90 minutes, but also the whole tournament or season.
Every time you touch a ball, you can print your honor on the spot and kick your legend. On the contrary, a moment of neglect will create opportunities for your opponent and his fans.
At the same time, the film also unveiled Nike's super power "elite series" boots, which can help players improve their performance in competitions.
Nike's Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend are all adopting a new high-performance upper to improve visibility on the court and adopt redesigned soles to provide lightweight performance for various styles of players.
The "elite series" applies to all levels of players and includes Nike Football+. With the help of Nike Football+'s special membership access, users can get the best coaches, players and teams of the world to improve their overall skills.
To see Nike play the legendary ad, fans can register on Nike Facebook and nikefootball.com starting from 6 p.m. standard time in Greenwich today.
All four elite series of boots for the Nike players at the world cup in South Africa -- Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser Laser, and "Vapor" - were in retail stores in May 22, 2010.
Www.nikestore.com
On sale.
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